Business Commons^™

College Of Business, Business Career Accelerator, Qualitative Research Study On Student Involvement In Professional Development Activities, Madison Vincent

Honors Projects

The creation and execution of this project began by analyzing the honors project specifications, to design a project that met the Honors College criteria. To meet these criteria, a market research study was conducted to assist the College of Business’s Business Career Accelerator management in understanding the student market of the College of Business. In addition, the study’s goal is to make recommendations utilizing marketing and education frameworks to maintain and increase student usage of the center. The project was executed using traditional market research frameworks, which required conducting in-depth interviews of College of Business students to determine student attitudes …

Marketing Play Book: Shoreline Orthopaedics, Rio Weikum

Honors Projects

This campaign book is comprised of essential information for conducting a successful campaign for our client, Shoreline Orthopaedic located in Holland, Michigan. For the purpose of this campaign, both primary and secondary research were conducted in order to gain crucial information that would form Shoreline's marketing strategies, tactics, and objectives. Primary research was conducted in order to get a better understanding of the attitudes, perceptions, beliefs, and needs of the patients at Shoreline. Secondary research was conducted to gain marketing information on other orthopedic practices, the best marketing strategies to implement in the digital world, and information about our target …

This Is Me: Anxiety And Depression Awareness Event, Stephanie Cotrone

Honors Projects

College and life are stressful, but they don't have to be. We've all been in that place where it feels like life is caving in and there's nowhere else to turn, but it does get better. This event brings awareness to mental illnesses common on college campuses and in the community. There will be engaging and interactive activities to learn about anxiety & depression, and healthy ways to cope through music, art, theatre, amusement parks, learning, reading, and more. Performances by the Humanities Troupe and testimonies by current students who have had experience dealing with mental illness before or who …

The Development Of Orphan Drugs; A Financial And Ethical Decision, Emmett S. Worth

Honors Projects

This paper explores the decision faced by a firm to invest in an orphan drug development project. Two primary areas of concern are considered: financial and ethical. In order to properly understand these two areas, the paper first summarizes the current development landscape for non-orphan and orphan drugs. Once the basic development structure is established, a discussion regarding the differences in the Net Present Value equation for a non-orphan and orphan product may occur. Once the differences in the financial decision are established, the paper will discuss the ethical considerations surrounding drug development and drug pricing. The combination of the …

Computer Vision Machine Learning And Future-Oriented Ethics, Abagayle Lee Blank

Honors Projects

Computer Vision Machine Learning (CVML) in the application of facial recognition is currently being researched, developed, and deployed across the world. It is of interest to governments, technology companies, and consumers. However, fundamental issues remain related to human rights, error rates, and bias. These issues have the potential to create societal backlash towards the technology which could limit its benefits as well as harm people in the process. To develop facial recognition technology that will be beneficial to society in and beyond the next decade, society must put ethics at the forefront. Drawing on AI4People’s adaption of bioethics for AI, …

The Personalization-Privacy Paradox Explored Through A Privacy Calculus Model And Hofstede’S Model Of Cultural Dimensions, Kellen M. Schwartz

Honors Projects

The Personalization-Privacy Paradox is a relevant issue for companies today, as it deals with the paradox of customers who on the one hand want to keep their personal data private, but on the other hand desire the personalization benefits that can be gained by giving up that privacy. Many studies in the past have observed the Personalization-Privacy Paradox, but not thoroughly through the lens of a privacy calculus model. This paper uses a privacy calculus model to examine the Personalization-Privacy Paradox using Hofstede’s Six Dimensions of Culture and examines the United States, Germany, and China as case studies of three …

Living On Heaven's Doorstep: A Multimedia Project With The Warm Beach Senior Community, Justina Grace Brown

Honors Projects

Having a website is no longer a luxury but a requirement. Nonprofits need to take advantage of the digital age to better reach their constituents yet, overall, they struggle to do this well. Because of lack of resources, their reliance on volunteers, and the inability to keep up with the evolving demands of a website, nonprofits (especially small ones) are not using the web to their full advantage. Taking the research and applying it to a nonprofit retirement community—Warm Beach Senior Community—the challenges are seen first-hand.

Machine Learning With Multi-Class Regression And Neural Networks: Analysis And Visualization Of Crime Data In Seattle, Erkin David George

Honors Projects

This article examines the implications of machine learning algorithms and models, and the significance of their construction when investigating criminal data. It uses machine learning models and tools to store, clean and analyze data that is fed into a machine learning model. This model is then compared to another model to test for accuracy, biases and patterns that are detected in between the experiments. The data was collected from data.seattle.gov and was published by the City of Seattle Data Portal and was accessed on September 17, 2018. This research will be looking into how machine learning models can be used …

Uber’S Strategy Of Disruptive Innovation: The Implications Of Negative Press, Margaret M. Taylor

Honors Projects

In the last ten years of Uber’s existence the company has become a household name. Through their journey in becoming so well-known, they have had both positive and negative press that has affected how the world has seen them. While they have spent the last ten years revitalizing the taxi and limousine service industry, they have also consistently dealt with the changing perception of the public. Their fairly large number of scandals has not forfeited their industry leading position to Lyft, nor has it negatively affected their financial benefits. Uber’s radical disruptive innovation provided them with a clear sustainable advantage, …

Moosejaw Market Expansion Into France, Rachel Renou

Honors Projects

This research project examines the Moosejaw brand, the outdoor apparel industry, and an overview of France’s political, economic, and cultural environment. The research goal is to analyze key aspects of France that would influence a business’s decision to expand into the country. The information regarding France’s fit for new businesses would then be tailored to Moosejaw to implement. Data found throughout the research process that characterize France as a good fit or not for new foreign business include the current political state of rioting by the Yellow Vests, Macron’s future pro-business plans, the French high quality of life standard, shifting …

It Is In The Cards: An Analysis Of Greeting Card Selection Through Identity And Personality, Emily Topilow

Honors Projects

In this exploratory study, personal and social identity were analyzed for their effect on how consumers choose greeting cards. Factors, including personality, relationships, and identity will be qualitatively analyzed to understand people’s buying habits. Certain factors, including gender, personality, relationships, type of card, and frequency of receiving and giving cards, will be qualitatively analyzed for frequency. The two theories analyzed were the Social Identity Theory (SIT) and the Identity Theory (IT).

525 college-aged students were surveyed to examine their purchasing habits of greeting cards. The results showed that the identity of the card giver and the identity of the card …

Black Swamp Pub And Bistro Analysis, Sara Aniol

Honors Projects

The Black Swamp Pub and Bistro is a full-service restaurant located in the Union on the Bowling Green State University Campus. We mainly do sit-down service, but we also do take-out orders and have a full bar with draft beers as well as mixed drinks. Our menu tends to change a lot, with new additions as well as some of the items being deleted. My goal of this project is to try to give some insight on the patterns that are too big to see with day-to-day operations as well as give some recommendations for the future that is backed …

Investing In Faculty To Improve Attendance At Collegiate Athletic Events, Nicholas Ocampo

Honors Projects

NCAA Division I institutions across the nation have consistently experienced declining attendance numbers at home athletic events over the past few years. Acknowledging this downward trend, this study explores how making an investment in faculty can positively influence attendance numbers and faculty involvement in athletics. In addition, studies have supported the notion that a high level of fan support and attendance at athletic events can be correlated to team success. Accordingly, Bowling Green State University (BGSU), a mid-major school that sponsors 18 NCAA Division I varsity athletic programs, has implemented a faculty, staff and retiree ticketing program in order to …

Maximizing The Return On Investment For College Marching Bands, Brandon S. Alt

Honors Projects

This report outlines the findings from a study conducted of the income and budgets of college marching bands for the 2017-2018 academic year. The study was conducted with members of the College Band Directors National Association using their Athletic Band listserv. Participants were asked questions about their marching band’s income, expenditures, use of development funds, and their school and band’s demographics. The data is then analyzed to highlight trends within the data, and to generate recommendations for how marching bands can improve their budgets. Study limitations are also discussed.

Existing literature surrounding funding and budgeting issues is also reviewed, including …

Athletic Advantage: Employers’ Views On Applicant’S Involvement In Student Athletics, Jonathan Wenning

Honors Projects

I have always been told that because of my involvement in athletics, recruiters will be more interested to hire me over other candidates because of the skills I have learned as a student athlete. By completing this honors project, I had the ability to survey hiring managers and recruiters targeting Bowling Green Business Students to see if and why they have a preference of hiring a student athlete.

Artificial Intelligence And The Future Of Supply Chain Management, Christine Kinsey

Honors Projects

This paper discusses how artificial intelligence is being implemented in today's supply chain with a focus on the automotive industry. It looks at some of the challenges businesses are facing while implementing artificial intelligence, as well as a case study with a prominent automotive manufacturer. Lastly, it discusses the future of the supply chain industry with artificial intelligence's influence.

Creating Visuals For A Start-Up Company, Andrea Goetting

Honors Projects

As part of the capstone in the Visual Communication Technology major, this project is intended to help a community member with a visual/graphic need as well as help me to understand the process of being a professional in the field. The main objective was to determine the basic visual needs of a start-up company and how to successfully produce those materials.

Geographic Analysis Of Marching Band Culture (College And High School Ensembles), Steven Deamon

Honors Projects

Each marching band defines “culture” as their ensemble’s decisions on marching style, music choice, band size, instrumentation, and performance obligations. This study aims to categorize marching bands by cultural features, test if marching band characteristics are similar across a region, and explore how these trends in band culture relate to other demographic and socioeconomic trends. Research focused on bands in the Midwest and Southeastern United States and was conducted through video observation. Through analysis, it was found that most marching bands surveyed use a corps step, perform music of artistic merit, have between twenty-one and one hundred marchers, perform with …

Education Shapes The Mind, Bu What Shapes Education? A Comparative Study Of First-Generation Vs Non-First-Generation Students, Brianna Lukowicz

Honors Projects

This research paper examines in depth the relationship between educational attainment in first-generation college students vs. non-first-generation college students. It analyzes how one’s educational attainment level is affected by changes in selected demographic and socioeconomic factors in the United States. This study further analyzes if differences in earnings among the two groups post collegiate education persist. Using the 2015 and 2017 data obtained from the Panel Study of Income Dynamics, the proposed hypotheses are tested with the Linear Probability model and the Binomial Logit model to answer which demographic factors impact educational attainment of each group of students, as well …

Resources Available To Aging New Englanders In 2019, Raquel Montero

Honors Projects

This project studies the resources currently available to aging New Englanders in 2019. The four studied resources—case management, transportation, meals, and homemaking services—are critical for older adults aiming to remain in their homes as they age, a practice known as “aging in place.” Evaluation of these resources is conducted via a review of existing literature, state agency websites, and interviews of personnel involved with the provision of such services. Qualitative data collected from interviews is compared with existing qualitative data released by the Administration for Community Living (2016). This research also evaluates Rhode Island’s strengths and weaknesses in providing these …