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The Lego System Makes Co-Creation Painless For The Lego Group, Seth A. Peacock
The Lego System Makes Co-Creation Painless For The Lego Group, Seth A. Peacock
Undergraduate Research Posters
Co-creation is using consumers to help innovate with a product. While the methodology of co-creation has been extensively researched, different products’ relative suitability to co-creation is rarely examined. This research examines the LEGO Group’s co-creation efforts including LEGO Ideas, LEGO Factory, LEGO Mindstorms NXT, and LEGO Architecture. These programs’ reliance on LEGO’s versatility, modularity, adult fan community, and fan LEGO building expertise are evaluated and compared to other firm’s co-creation efforts. The adult LEGO community’s custom LEGO creations, including fan-designed and fan-sold sets, commissioned sculptures, and LEGO robotics development all constitute consumer innovation independent of the firm; the LEGO Group …
Ethnic Diversity Of Boards Of U.S. Companies: Business Sustainability And Group Dynamics, Saajan Sappal
Ethnic Diversity Of Boards Of U.S. Companies: Business Sustainability And Group Dynamics, Saajan Sappal
Undergraduate Research Posters
Ethnic minorities are significantly underrepresented on the Board of Directors of large US firms. White males comprise nearly twice the proportion of directorships of Fortune 1000 companies as they do the total US population. Ethnic diversity in corporate governance is valued as an asset per two prominent theories: Resource Dependence theory and Agency theory. However, Ethnic diversity on the Board of Directors can also impair the group process per Status theory and constraints such as tokenism and marginalization. This paper is aimed at developing both a theoretical and empirical understanding of the value of ethnic minorities on the Board of …