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Branding The Barre: A Strategic Marketing Plan For Stars Dance Academy, Crystian Neaman
Branding The Barre: A Strategic Marketing Plan For Stars Dance Academy, Crystian Neaman
Theses/Capstones/Creative Projects
STARS Dance Academy has been experiencing stagnation within the last several years of operation. Although the dance studio industry in the United States is growing at 3.5% annually, and is expected to reach $4.1 billion by 2023, STARS is having trouble standing out from the intense studio competition in the highly saturated Omaha market. As there are low barriers to entry, and the popularity of dance is attracting new competitors, it is crucial for any dance studio to have a strong brand reputation and loyalty among its current customers. STARS has struggled for the last 10 years to embody their …