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Full-Text Articles in Business
Digital Marketing: A Deep Dive & Path Forward, Gary Bernstein
Digital Marketing: A Deep Dive & Path Forward, Gary Bernstein
Graduate Student Showcase
My project was a deep dive and a path forward into the Commonwealth Associates, Inc.'s digital marketing presence using the tools, analytics, and current practices acquired from MBA 631. This included critical assessments, key take-aways with recommendations, and also included additional funds for Commonwealth’s 2021 marketing budget.
The Real-Time Revolution: Transforming Your Organization To Value Customer Time, Jerry Power, Thomas W. Ferratt
The Real-Time Revolution: Transforming Your Organization To Value Customer Time, Jerry Power, Thomas W. Ferratt
Books and Book Chapters by University of Dayton Faculty
Publisher's description: Business survival requires valuing what customers value—and in our overworked and distraction-rich era, customers value their time above all else. Real-time companies beat their rivals by being faster and more responsive in meeting customer needs.
To become a real-time company, as top scholars Jerry Power and Tom Ferratt explain, you need a real-time monitoring and response system. They offer detailed advice on how to put procedures in place that will collect data on how well products or services are saving customer time; identify strengths, weaknesses, threats, and opportunities; and specify innovations needed to save even more customer time. …