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Full-Text Articles in Business
Designing Targeted Mobile Advertising Campaigns, Kimia Keshanian
Designing Targeted Mobile Advertising Campaigns, Kimia Keshanian
USF Tampa Graduate Theses and Dissertations
With the proliferation of smart, handheld devices, there has been a multifold increase in the ability of firms to target and engage with customers through mobile advertising. Therefore, not surprisingly, mobile advertising campaigns have become an integral aspect of firms’ brand building activities, such as improving the awareness and overall visibility of firms' brands. In addition, retailers are increasingly using mobile advertising for targeted promotional activities that increase in-store visits and eventual sales conversions. However, in recent years, mobile or in general online advertising campaigns have been facing one major challenge and one major threat that can negatively impact the …
Models And Solution Approaches For Integrated Student To School Assignment And School Bus Routing Problem Focusing On Special Needs Students, Azadeh Ansari
Graduate Theses, Dissertations, and Problem Reports
This dissertation addresses the integrated problem of assigning students to schools and generating school bus routes particularly focusing on the special needs students is addressed. Special needs students generally require supplementary accommodations and must be picked up from and dropped off at their home addresses. This will increase the number of nodes in the network and therefore introduces additional complexities to the problems of assignment and routing for students. An integrated single objective mathematical model is first developed that simultaneously assigns the students to schools based on their needs and generates efficient bus routes to deliver the students to their …