Business Commons^™

Witnessing At Work When It's Taboo To Talk About Religion, Michael E. Cafferky

Faculty Works

This article explores an alternative to traditional approaches to evangelism in the workplace. it presents an approach based on using the language of business alone in conversations with coworkers, suppliers and customers. While it is often taboo to talk about religion in secular organizations, opportunities exist for believers to be not just silent witnesses but rather explicit verbal witnesses to Jesus Christ. Business conversations naturally present opportunities to champion the theological identity and character traits of Jesus Christ without mentioning his name.

Strategic Audit Of Facebook Through The Lens Of International Reputation, Ryan M. Mcmanaman

Honors Theses

This report investigates the history and current situation of Facebook, an international social media firm based in Menlo Park, CA. Facebook faces a number of international controversies and growing resentment from its userbase. In an industry where people are synonymous with capital, a strategic recommendation will be made to help Facebook regain some of its users’ lost faith and hopefully recapture old markets.

This report will analyze Facebook’s internal situation using the framework of SWOT analysis, and the external environment Facebook exists in through PEST analysis. These tools will provide a helpful foundation to understand Facebook’s competitive advantages, and render …

Google Ads: A Strategic Audit, Jessee Zhang

Honors Theses

Google began as an internet search product, allowing users to find relevant sites based on a search query. Over the past several decades, Google has become an extremely large and profitable business though online digital advertisements. While Google has a diverse product mix, the overwhelming majority of its revenue is generated through ads. This strategic audit first looks at the current external environment, looking at the political, economic, social, and technological changes and opportunities relevant to the industry. Then, it looks at the current competitive environment and shows the profitability of the business because of the large barrier to entry. …

A Guide To Leadership Development At A Company, Bridget Nobiletti

Senior Honors Projects

Leadership development is essential for companies because it drives a company’s effectiveness in reaching its goal and promotes growth among employees, causing them to want to stay with the company. Knowing how to develop employee leadership is complex because it is largely dependent on the individual and their role within the organization. I interviewed leadership professionals and human resource professionals who have experience in leadership development to guide my research. I broke up management into three categories and found that the different segments of management need different skills in order to be effective at their jobs. The first step to …

Strategic Audit: Spreetail, Jake Rehwoldt

Honors Theses

This report is an in-depth look at the history and trajectory of Spreetail, an ecommerce company based in Lincoln, Nebraska. As the ecommerce market itself grows rapidly, Spreetail is facing challenges and obstacles to success in the industry, especially since it is competing with Amazon. This report breaks down the factors affecting Spreetail both internally and externally (using SWOT and PEST analyses) and outlines several strategic possibilities for moving forward. The final strategy recommendation for Spreetail is to increase their catalog size and focus on exclusives.

Motivational Factors Of Telework, Arlene J. Nicholas

Faculty and Staff - Articles & Papers

This chapter discusses telework as a motivational option for workers and employers. Telework can be performed as a supplemental or a full-time employment opportunity for local, regional, or global work. Teleworkers must be self-starters, able to work with minimal supervision, and in some cases, rely on technological communications for professional interactions. Teleworkers can enjoy flexibility for work and personal responsibilities while organizations can gain more satisfied and productive employees. An overview of telework's motivational benefits, incentives, and organizational examples for both employees and management are identified.

Do Conflicts Of Interest Require Outside Boards? Yes. Bsps? Maybe., Usha Rodrigues

Scholarly Works

From the Symposium: Outsourcing the Board: How Board Service Providers Can Improve Corporate Governance

Boards of directors are curious creatures. The law generally requires corporations to have them—indeed, they are the focus of the corporate law we teach in Business Associations in U.S. law schools. The corporation is managed by directors or under their direction; directors hire and fire officers; directors are necessary for fundamental transactions.

But the reason why corporations have directors is not entirely clear. In the prototypical privately held corporation, the family firm, the same individuals serve both as directors and officers. The CEO (better known as …