Business Commons^™

Law Library Blog (November 2019): Legal Beagle's Blog Archive, Roger Williams University School Of Law

Law Library Newsletters/Blog

No abstract provided.

Iuiga: Defining An Omni-Channel Strategy, Kapil R. Tuli, Sandeep R. Chandukala, Sheetal Mittal

Asian Management Insights

Iuiga, a lifestyle retailer, has a curated range of high quality products at transparent, affordable prices, effectively leveraging the original design manufacturers’ model and an online retail platform.

Infusing Critical Thinking Into Business Programmes. Video Case Studies:, Roisin Donnelly

Conference papers

Thinking critically about media content and contexts, Be an entrepreneur for a day: Market Trader Project.

Witnessing At Work When It's Taboo To Talk About Religion, Michael E. Cafferky

Faculty Works

This article explores an alternative to traditional approaches to evangelism in the workplace. it presents an approach based on using the language of business alone in conversations with coworkers, suppliers and customers. While it is often taboo to talk about religion in secular organizations, opportunities exist for believers to be not just silent witnesses but rather explicit verbal witnesses to Jesus Christ. Business conversations naturally present opportunities to champion the theological identity and character traits of Jesus Christ without mentioning his name.

The Influence Of Gender On Female Business Owners In Ho Chi Minh City, Abby Busis

Independent Study Project (ISP) Collection

Ho Chi Minh City is commonly referred to as a developing business hub, largely due to the rapidly increasing number of private enterprises. Since the implementation of the Doi Moi in 1986, Vietnam’s private business sphere has grown tremendously, and women have played a large role in this development. Today, women own just under a quarter of formal enterprises in Vietnam, but this impressive statistic does not consider the many challenges these women have faced.

Through in-depth interviews with female business owners themselves, along with an online survey, this study determines how gender influences these business owners’ professional experiences. Gender …

Navigating Conversational Flows, Abhilash Murthy

Research Collection Institute of Service Excellence (2007-2024)

Abhilash Murthy of Bus Uncle explains the importance in developing a delightful user experience in the realm of chatbot design.

Unpacking A Sustainable Concept, Florence Tay

Research Collection Institute of Service Excellence (2007-2024)

Florence Tay, Co-Founder of UnPackt, breaks down how community building and education can lead to a more enduring zero-waste journey.

Practising Empathy, Kate Low

Research Collection Institute of Service Excellence (2007-2024)

Kate Low of Perk by Kate talks about how prioritising customer relationships has kept her at the forefront of Singapore’s lingerie scene.

Scaling For The Masses, Junting Ang

Research Collection Institute of Service Excellence (2007-2024)

Ang Junting of Hai Sia Seafood traces the journey of updating a traditional business in a demanding trade to attract and retain talent.

Creating Conversations, Sharon Tan

Research Collection Institute of Service Excellence (2007-2024)

Sharon Tan of The Projector speaks about the privilege of amplifying community voices through diverse programming.

Law School News: Throw Out The Old Thinking 9-30-2019, Michael M. Bowden

Life of the Law School (1993- )

No abstract provided.

Newsletter Summer 2019, College Of Business &. Information Systems

BIS Newsletter

No abstract provided.

Where Reality Meets Fantasy, Kendall Rankin

Senior Honors Projects

“Fantasy and reality often overlap,” was once said by Walt Disney. In my story, Where Reality Meets Fantasy, Mickey Mouse, Donald Duck, Goofy and Gelatoni, from DisneySea, dive into the world of employment law and how it affects the Walt Disney Company.

Walt Disney loved storytelling and it is demonstrated in his movies and parks. With his company’s emphasis on safety, courtesy, show and efficiency, Disney wanted not only his guests but also his cast members to enjoy being at the Happiest Place on Earth. With laws like the Occupational Safety and Health Act of 1970 and the Civil Rights …

A Strategic Audit Of Tesla, Inc., Cody Mccain

Honors Theses

After Tesla completed its first every back to back profitable quarters at the end of 2018, sales started to decline in the first quarter of 2019 and many question if the company would every be profitable. Through a strategic audit of Tesla and the electric vehicle industry several key factors have been identified to help improve Tesla’s profitability. Analysis tools used to analyze the company and the industry include Porter’s Five Forces, SWOT Analysis, and PEST Analysis. At the conclusion of the audit there are three recommendations given to help improve Tesla’s strategy. First it is recommended that Tesla focuses …

Strategic Audit Of Facebook Through The Lens Of International Reputation, Ryan M. Mcmanaman

Honors Theses

This report investigates the history and current situation of Facebook, an international social media firm based in Menlo Park, CA. Facebook faces a number of international controversies and growing resentment from its userbase. In an industry where people are synonymous with capital, a strategic recommendation will be made to help Facebook regain some of its users’ lost faith and hopefully recapture old markets.

This report will analyze Facebook’s internal situation using the framework of SWOT analysis, and the external environment Facebook exists in through PEST analysis. These tools will provide a helpful foundation to understand Facebook’s competitive advantages, and render …

A Strategic Audit Of Runza Restaurants, Chase Caverzagie

Honors Theses

Runza is a well-known, Nebraskan restaurant. As Runza begins to expand, and a new generation of buyers approaches, it is important for Runza to examine the horizon and think critically about their future strategy. Runza will need to decide what their next steps will be to maintain a competitive advantage, and be successful for many more years to come. This strategic audit will look at the company’s background, business model, the internal and external environment, and company strengths and weaknesses. Then, several strategy alternatives are proposed, with the selection and implementation plan of the best strategic alternative.

Google Ads: A Strategic Audit, Jessee Zhang

Honors Theses

Google began as an internet search product, allowing users to find relevant sites based on a search query. Over the past several decades, Google has become an extremely large and profitable business though online digital advertisements. While Google has a diverse product mix, the overwhelming majority of its revenue is generated through ads. This strategic audit first looks at the current external environment, looking at the political, economic, social, and technological changes and opportunities relevant to the industry. Then, it looks at the current competitive environment and shows the profitability of the business because of the large barrier to entry. …

A Strategic Audit Of Nintendo Co., Ltd., Emily Wagner

Honors Theses

The astounding success of the Nintendo Switch since its launch in March 2017 has brought Nintendo back into the spotlight of the gaming industry. However, what strategies led to the Switch’s success, enabling Nintendo to come back from the complete and utter failure of the Wii U? Also, what does Nintendo need to do to maintain its success over the lifetime of the Switch and beyond? This paper offers a strategic analysis of Nintendo, examining the company’s history, recent products, competitive advantages, and reasons for the success of the Switch. It also provides an analysis of Nintendo’s internal and external …

A Strategic Audit Of Garmin Ltd, Jared Frenzel

Honors Theses

Garmin is a consumer electronics company that has been designing, manufacturing, and selling GPS products since 1989. Recently, however, Garmin has experienced growth well below the market average. This report examines Garmin past and present business situation using analysis techniques such as SWOT, PEST, and Porter’s Five Forces. The information obtained from these analyses will then be used to propose a business strategy that would bring Garmin’s growth back into line with the market average.

A Guide To Leadership Development At A Company, Bridget Nobiletti

Senior Honors Projects

Leadership development is essential for companies because it drives a company’s effectiveness in reaching its goal and promotes growth among employees, causing them to want to stay with the company. Knowing how to develop employee leadership is complex because it is largely dependent on the individual and their role within the organization. I interviewed leadership professionals and human resource professionals who have experience in leadership development to guide my research. I broke up management into three categories and found that the different segments of management need different skills in order to be effective at their jobs. The first step to …

Strategic Audit Of Moody's Analytics, Matthew Dottavio

Honors Theses

This thesis compiles research and analytics on Moody’s Corporation with a focus on Moody’s Analytics in order to provide a strategic recommendation for Moody’s Analytics. Analyses are preformed, including a SWOT and a PEST analysis, to determine the current state of Moody’s Analytics and Moody’s Corporation. A strategic recommendation is made to strengthen Moody’s Analytics’ growth, along with a possible implementation plan.

Strategic Audit Of Allianz Life Insurance Of North America, Jacob Rosebaugh

Honors Theses

This report investigates the history and current situation of Allianz Life Insurance Company of North America, an annuity provider located in Minneapolis, MN. The company faces several challenges going forward, including determining how to best compete with large companies in the same market such as Amazon. This report looks at Allianz Life’s current standing using tools such as SWOT and PEST analyses and examines the company’s competitive analysis. Allianz Life is recommended to continue with their current strategy because while it doesn’t make them the best in the industry, Allianz Life adherence to its vision statement makes up for the …

A Strategic Audit Of Oriental Trading Company, Isaac Coleman

Honors Theses

Oriental Trading Company is a direct marketer and seller of toys, novelties, wedding favors, custom apparel, and other event supplies. Its products are sold by five brands, each of which participates in a different market. Though its flagship brand, Oriental Trading, is a powerful market leader in novelties and is doing extremely well, the four most recent brands each face distinct challenges and have low name recognition. To increase name recognition and direct sales of these brands, this audit proposes that OTC revitalize its social media presence, add a blog to all of its websites, and resume public participation in …

Strategic Audit: Spreetail, Jake Rehwoldt

Honors Theses

This report is an in-depth look at the history and trajectory of Spreetail, an ecommerce company based in Lincoln, Nebraska. As the ecommerce market itself grows rapidly, Spreetail is facing challenges and obstacles to success in the industry, especially since it is competing with Amazon. This report breaks down the factors affecting Spreetail both internally and externally (using SWOT and PEST analyses) and outlines several strategic possibilities for moving forward. The final strategy recommendation for Spreetail is to increase their catalog size and focus on exclusives.

The Management Of Knowledge-Sharing In College Business Departments: A Study Of The Perceptions Of Business Department Faculty Regarding Knowledge-Sharing Practices, David Conrad, George Dierberger, Marc Isaacson

Faculty Authored Articles

Despite the importance of faculty knowledge-sharing, as revealed in the review of literature, no study was found that explored the knowledge-sharing practices and beliefs among university business department faculty. For this study, university business professors were surveyed to elicit their perceptions about whether or not they believe knowledge-sharing practices are thriving within their departments. Professors rated their department knowledge-sharing practices decidedly low in three vital areas: teaching, scholarship, and culture awareness and understanding. Recommendations are made to enhance business department knowledge sharing.

Fight, Flight, And Freeze: Human Responses In A Business Strategy Environment, Michael Nixon

Student Works

Fight, flight, and freeze responses are a natural part of how we operate as humans. These responses permeate our lives and affect our decisions in major ways. This thesis first employs a case study to help the reader understand natural reaction processes, then analyzes case studies where businesses applied strategies that closely resembled these reaction processes. I then propose a framework to mimic physiological reaction processes to help companies arrive at the optimal solution.

Taking Flight – February 2019, Georgia Southern University

Taking Flight (College of Business) (2014-2023)

• Message From the Dean
• Alumni Spotlight: Matt Donaldson
• Retail Students Make Annual Trek to NYC
• Meybohms Host First Eagles After Hours Event
• Georgia Southern Economics Students Take Fourth Place in National Trading Competition
• Eagles Economics Society Attends Premier Economics Conference
• Economics Students Conducting Original Research
• Business Confidence Is Strong, but Headwinds Are Present
• Finance Association Brings Industry Guests to College
• Faculty/Staff News

An Assessment Of The Influence Of Personal Branding On Financing Entrepreneurial Ventures, Suzanna Elmassah, Ian Michael, Reynold James, Ionica Ghimpu

All Works

© 2019 The Authors This research explores the influence of an entrepreneur's personal brand in attracting capital, by examining the validity of the Entrepreneurial Brand Personality Equity (EBPE) model of Balakrishnan and Michael (2011). Its particular concern is whether investors provide funding to an entrepreneur's idea, or, to the entrepreneur behind the idea. Concomitantly, it seeks to identify the variations in the importance accorded by different investors to the several variables of the EBPE model, and whether these variations-and also the stages of business-influence the final investment decisions of investors. The findings of this mixed methods study hold significant implications …

Fraud In Small Businesses: A Preliminary Study, Esther Bunn, Jack Ethridge, Kaili Crow

Faculty Publications

This study investigates the attitudes small business owners and managers have towards fraud and internal controls. Commonly small businesses consist of long-term friends and relatives and tend to embody a culture of family, love, and trust. Four factors were identified that lend themselves to a lack of internal controls and a breeding ground for fraud. A survey was distributed to small business owners and management. The responses were analyzed and compared to the data in the 2016 American Certified Fraud Examiners Report to the Nations. Of the four expectations studied, only the anticipated results of Expectation 1 were confirmed.

The Pittsburg Micropolitan Area Economic Report, Quarter 4, 2019, Pittsburg State University. Gladys A. Kelce College Of Business

Pittsburg Micropolitan Reports

The Pittsburg Micropolitan Area Economic Report is created by the Business and Economic Research Center (BERC) at Pittsburg State University.