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Full-Text Articles in Business

The Green Gap: How Consumers Value Sustainable Fashion, Alexandra K. Richey May 2021

The Green Gap: How Consumers Value Sustainable Fashion, Alexandra K. Richey

Chancellor’s Honors Program Projects

No abstract provided.


Theory And Experiments Exploring Behavioral, Financial, And Public Economics, Matthew John Mcmahon May 2015

Theory And Experiments Exploring Behavioral, Financial, And Public Economics, Matthew John Mcmahon

Doctoral Dissertations

I study three questions which relate to one another only in that each explores facets of economics. First, I theoretically examine the conditions under which introducing an impure public good decreases total public provision. I introduce a central planner who can tax the private good to correct this and identify the market characteristics that typify this scenario. Second, I test the two standard competing dividend puzzle hypotheses using a laboratory experiment. Evidence from the lab, including variables unobservable in the field, reinforces empirical work supporting the outcome model over the substitute. Last, I obscure from dictators information regarding recipients' income …


The Business Of Coupons-Do Coupons Lead To Repeat Purchases?, Margaret P. Ross Jun 2014

The Business Of Coupons-Do Coupons Lead To Repeat Purchases?, Margaret P. Ross

Pursuit - The Journal of Undergraduate Research at The University of Tennessee

In recent years, couponing has emerged as a pop culture phenomenon. Businesses of all types are taking advantage of this resource by revamping their out-dated programs and turning them into something fresh to excite customers. Many questions remain unanswered concerning the viability, profitability, and usefulness of coupons. This study is an analysis of the effectiveness of coupons in enticing return purchases in the soft-drink category and the effectiveness of price discriminating at this grocery store chain. The dataset is comprised of household level grocery store transactions compiled by dunnhumby USA for 2,500 households over a period of two years. An …


The Business Of Coupons-Do Coupons Lead To Repeat Purchases?, Margaret Peacher Ross May 2013

The Business Of Coupons-Do Coupons Lead To Repeat Purchases?, Margaret Peacher Ross

Chancellor’s Honors Program Projects

No abstract provided.


The Business Of Coupons--Do Coupons Lead To Repeat Purchases?, Margaret Peacher Ross Mar 2013

The Business Of Coupons--Do Coupons Lead To Repeat Purchases?, Margaret Peacher Ross

EURēCA: Exhibition of Undergraduate Research and Creative Achievement

Abstract:

In recent years, couponing has emerged as a pop-culture phenomenon. Businesses of all types are taking advantage of this resource by revamping their out-dated programs and turning them into something fresh to excite customers. However, many questions remain unanswered concerning the viability, profitability, and usefulness of coupons. This study is an analysis of the effectiveness of coupons in enticing return purchases in the soft-drink category. The dataset is comprised of household level grocery store transactions complied by dunnhumby for 2,500 households over a period of two years. An ordinary least squares regression technique is employed to analyze the dollar …