Business Commons^™

College Level Mentoring For Underrepresented Populations: Enhancing The Transition Into The Corporate World, Titilayo O. Abiwon

Undergraduate Honors Theses

This research paper examines existing mentoring services at a regional southeastern university with major emphasis on mentoring services mainly available to underrepresented populations at the institution. The investigation aims to define the importance of and the need for such programs and the impact the absence of said programs might have on the university population with emphasis on the underrepresented. For the purpose of this research, mentoring is considered in terms of employment preparation and transition into the corporate world. Mentoring services awareness and employment preparedness from the student perspectives are surveyed.

A Theoretical Application Of Metaphor Research To The Film Industry, Michael J. Stanton

Undergraduate Honors Theses

This paper explores the value of using metaphor based marketing research methods (most notably Zaltman Metaphor Elicitation Technique) in the development and green-lighting processes of filmmaking. A review of literature reveals that even large blockbuster films lack any marketing research employed in the developmental stage. Audiences are extremely difficult to analyze when considering something as abstract and subjective as what makes a “good” film. Metaphor based marketing research methods (e.g. ZMET) offer a solution by examining the minds of consumers through language markers called metaphors. Using a metaphor based marketing technique early in a film’s development process may help to …

Labor Standards For Mexican Workers: The Failure Of The North American Agreement On Labor Cooperation, Emily Kristin Massengill

Chancellor’s Honors Program Projects

No abstract provided.

An Exploration Of Recording And The Music Business, Erika Nalow

Honors Projects

A creative project focused on the ability of an independent musical artist to compose, arrange, record, produce, mix, master, market, and promote their own musical composition.

Gospel With A Groove:
A Historical Perspective On The Marketing Strategies Of Contemporary Christian Music In Relation To Its Evangelistic Purpose With Recommendations For Future Outreach, Autumn E. Gillen

Selected Honors Theses

Contemporary Christian Music (CCM) is an effective tool for the evangelism of Christianity. With its origins dating back to the late 1960s, CCM resembles musical styles of popular-secular culture while retaining fundamental Christian values in lyrical content. This historical perspective of CCM marketing strategies, CCM music television, CCM and secular music, arts worlds within CCM, and the science of storytelling in CCM aims to provide readers with the context and understanding of the significant role that CCM plays in modern-day evangelism. This thesis will present CCM as an integrational religious style of music, meaning that it targets both Christian and …

The Demographic Profile For Female Textile-Design Bloggers, Khadijah Baaqil

Department of Textiles, Merchandising, and Fashion Design: Dissertations, Theses, and Student Research

A review of existing literature demonstrates the need for additional research on female home-based business owners. This study aimed to partially fill the literature gap by exploring the demographic profile of female home-based textile-design bloggers, a unique segment of the female home-based business world.

The findings of the qualitative content analysis of the 30 designers’ blogs and 138 blog posts included the findings of their age, nationality and ethnic identity, current place of residence, family status, educational background, occupation, and socioeconomic status. These findings were then reduced into numbers and percentages. Findings of the analysis show that designers vary from …

Western Michigan University’S Department Of Dance Marketing Plan, Cassandra Hartline

Honors Theses

The following report constitutes the formal marketing plan for the department of dance at Western Michigan University. This plan is intended to synthesize all of the marketing related information pertinent to Western’s dance department and provide easy one step access to this material at any time. The other purpose of this plan is to dictate the primary objectives the department is looking to accomplish through implementation of marketing tactics.

The first primary objective includes increasing visibility of the department of dance as a whole to both our primary and secondary target audiences; the second objective is to create innovative marketing …

The L. & H. Huning Mercantile Company: A Case Study Of Mercantile Conquest In The Rio Abajo Region Of New Mexico, 1848-1880, Ricardo S. Gonzales

History ETDs

This master’s thesis is a case study of the L. & H. Huning Mercantile Company, a mercantile partnership in New Mexico during the territorial period. Louis and Henry Huning, a pair of brothers who immigrated to New Mexico from Germany in 1859, established wholesale and retail enterprises in the Arizona and New Mexico territories. Their main storehouse was founded in Los Lunas, New Mexico, in 1871 following the departure of Erhardt Franz to St. Louis.

L. & H. Huning became a successful merchandising business in the Rio Abajo by establishing a mercantile monopoly in Los Lunas. The introduction of free-market …

Dehumanization: A Case Study, Regina Varthi

Dissertations, Theses, and Capstone Projects

The capstone “Dehumanization” is divided into three main parts.

The first part contains a brief presentation on the UN family (or UN system), showing its role through its organizational and managerial structures. All data are derived from UN corresponding websites.

The second part, “Homelessness,” focuses on the SDG 11 of the 2030 GA Agenda. In 2014 the United Nations Human Rights Council appointed Leilani Farha Special Rapporteur on adequate housing in order to conduct research on the subject of homelessness as a violation of human rights. In her report, presented at the Human Rights Council in March 2016, Farha claims …

Integrated Marketing Communication As Epideictic Rhetoric And Its Implications For Ethical Branding, Tricia Mcfadden

Electronic Theses and Dissertations

Traced to ancient scholarship, rhetoric, and the philosophy of communication and through interpretive perspectives, rhetoric, narrative and ethics have been established grounding of communication and social structures. IMC has emerged as a contemporary genre of epideictic rhetoric with ethical obligations to our postmodern polis. Through the redefining of the branding metaphor within an ethical, grounded and narrative framework, the focus on ethos and connection to the audience through Schrag’s “fitting response” may combat the previous challenges of narrative and marketing and its deconstructive effects. IMC as communicative praxis engages branding discourse in action with texture as the bonding agent between …

For The King, Mary Maeve Mcgeorge

Canterbury Scholars

No abstract provided.

William Shakespeare As A Purveyor Of Re-Productions: Understanding Shakespeare’S Plays As Profitable Products, Giannina Ong

Canterbury Scholars

This project, “Recasting William Shakespeare in The Business of Playwriting,” works to reinvigorate the value gained by reading Shakespeare by:

• Beginning with espousing the importance of reading Shakespeare as a practical businessman first, instead of the mythological literary genius that men decades and now centuries after Shakespeare marketed and herald him as. Although this is not the primary focus of this paper, it is an important framework that begins to enable us to shift our presumptions of the canonical text, Romeo and Juliet .
• The next section sets the backdrop, i.e. the environment, in which Shakespeare used an emerging profession …

Colorism Bias In Hiring Decisions: Disentangling The Effects Of Hair Type And Skin Tone, Niambi Maia Childress Powell

Wayne State University Dissertations

Studies on colorism bias are prevalent, but there exists a gap in the literature regarding how this construct operates within organizational contexts (Marira & Mitra, 2013). The current research explores colorism bias in organizational hiring decisions, considering both hair type and skin tone as physical markers which influence the enactment of colorism biases; as well as investigating the mediating effect of racial identity strength and attractiveness of the applicant, and moderating effects of job type. In a quasi-experimental design, participants viewed a Black female job applicant being considered for either a blue or white collar job, with varying degrees of …

An Evaluation Of The Quality Of Mens 100% Cotton Jersey Knit T-Shirts Representing Three Retail Categories, Jeanne Oakes Badgett

Theses and Dissertations--Retailing and Tourism Management

The purpose of this research was to evaluate the quality of design, materials, construction, appearance, and performance of mens 100% cotton jersey knit t-shirts from three retail categories: mass merchant, fast fashion, and better. These retail categories were represented by brands Fruit of the Loom, H&M, and Brooks Brothers, respectively. A convenience sample was comprised of 78 t-shirts. 13 white and 13 navy t-shirts from each brand were used for testing according to ASTM and AATCC standards and specifications. Evaluations and measurements were conducted before washing, and after one, five, ten, and twenty laundry cycles. The t-shirts were evaluated for …

Relationship Between Corporate Social Responsibility And Corporate Financial Performance, Christopher Lim

Walden Dissertations and Doctoral Studies

Consumers are demanding that corporations become more socially responsible. Executives are challenged to maximize shareholders' returns with achieving a favorable corporate citizen status. The research problem was a gap in knowledge and understanding of the impact of corporate social responsibility on financial performance. This study used multiple linear regression to assess the relationship between key indicators of corporate social responsibility and financial performance from 372 corporations in the S&P500 in 2014. The theoretical foundation was Freeman's stakeholder theory. Environment, community, human rights, diversity, employee relations, product quality, and corporate governance were measures of social performance. Return on assets was used …

Look At Where You Listen: A Study Of Commercial Music And Mediation, Thomas Walton Moore

Senior Projects Spring 2017

A joint senior project submitted to the divisions of arts and social studies. This project aims to reconsider the 'album' as a format of music distribution that has effects on the consumption-of and relationship-with music as commodity. This project consists of writing and recorded-music-making. Please email tom (at) dpimusic (dot) com for a link.

Securing Government Contracts For Women-Owned Small Businesses, Janet Harrison Harrison

Walden Dissertations and Doctoral Studies

Research indicates a variety of factors may inhibit the award of federal contracts to women-owned small businesses; however, a dearth of research exists on the topic from the perspectives of women who own small businesses. The purpose of this case study was to identify the capabilities needed by female small business owners in Atlanta, Georgia to win federal contracts. The framework was based on the theory of representative bureaucracy and the effects of gender differences on individuals' entrepreneurial perceptions. Data were collected via semistructured interviews with 6 women who owned small businesses and competed for federal contracts. Results of the …

Balancing Career And Family: The Nigerian Woman's Experience, Ngozi Eze

Walden Dissertations and Doctoral Studies

Nigerian women have become more integrated into the workforce, but this integration has led to conflicts between work and family responsibilities. The purpose of this phenomenological study was to explore the lived experiences of Nigerian women regarding challenges and strategies in management and leadership positions in relation to their domestic lives and responsibilities. Liberal and social feminist theory and gendered leadership theory were used as the conceptual framework of the study. The findings of this study came from data obtained from semistructured interviews with 15 Nigerian women in leadership and management positions regarding their perceptions and lived experiences of balancing …

The Role Of Project Leadership In Global Multicultural Project Success, Jamal Nassif

Walden Dissertations and Doctoral Studies

Global projects have a high failure rate, with many project failures attributed to lack of effective leadership. A knowledge gap about leadership requirements and complexities in a global project management environment has increased the risks in global projects. The problem is evident in the increasing project failure rate and the struggling national strategies in the oil and gas industry in the Arabian Gulf Cooperation Council (GCC). The purpose of this study was to explore the role of leadership in project success and adaptation complexities in GCC. The conceptual framework consisted of complex adaptive systems and contingency theories. A qualitative approach …

Technological Disruption In Entertainment: Navigating The Film Industry's Dynamic Relationship To The Consumer, Samantha Mea Simon

Scripps Senior Theses

The following thesis acts as a critical cultural progression report surrounding the current technological disruption in the entertainment industry and its impact on consumers. This begins with a study of the history starting in 1910 and covers the urbanization of America during the Industrial Revolution, the developing fan experience, a history of consumer demands in relation to oligopolistic principles and the blockbuster method, the invention and influence of the television, and the current effect of technological advancement in the entertainment industry. Following this historical overview, four chapters will study different methods of analysis covering the intricacies of the current technological …

An Examination Of The Awareness And Practices Of Human Resource Professionals In How They Are Measuring The Effectiveness Of Employee Reward Practices, Eva Bermingham

Theses

Human Resource (HR) Analytics and the benefits that can be gained Irom the utilization of such has become a contemporary topic of interest in recent years. To clarify, HR Analytics is simply an evidence based approach to management. The prevalence of globalization and increased market competitiveness has commanded that organizations work more efficiently. The power of the use of HR Analytics in creating these unique business specific efficiencies can no more be ignored, and it has become ob\ious that Human Resources in its continuous evokitba has placed a greater focus on the business results that existing data can bring them …

Strategies For Reducing Microfinance Loan Default In Low-Income Markets, Patrick Mphaka

Walden Dissertations and Doctoral Studies

Poor loan repayment causes the decline and failure of some microfinance institutions. The purpose of this qualitative multiple case study was to explore strategies that microfinance (MFI) leaders use to reduce loan default in the base of the pyramid market. The study population included 6 MFI leaders, 12 borrower community-based groups, and 4 staff members of the Adventist Development and Relief Agency (ADRA Rwanda) who reduced MFI loan default in Rwanda. Data were collected through semistructured interviews with 3 MFI leaders, 3 ADRA Rwanda staff members, and 3 members of borrower groups. Data were also collected through focus groups with …

The Visual And Performing Arts In The Technical Communication Classroom: Reinforcing The University's Internal Community Literacy Via Service-Learning, Richard L. Ward

Dissertations, Master's Theses and Master's Reports

This report details a class taught that was an exploration into the value of STEAM or science, technology, engineering, arts, and mathematics within the confines of Technical Communication as it applies to the business and industry of theatre. It was an experiment in service learning as it could be tied into the Arts via differing technai, as described by John Wild in “Plato’s Theory of Texnh a Phenomenological Interpretation,” demonstrating a necessity for Arts as they pertain to STEM-centric universities. This report discusses a section of Technical and Professional Communication taught at Michigan technological University that consisted of twenty-five students …

The Relationship Between Ethical Leadership And Sustainability In Small Businesses, David Amisano

Walden Dissertations and Doctoral Studies

Since the 2008 financial crisis, business leaders' ethical behaviors have been under scrutiny. These leaders face uncertainty regarding ethical leadership behaviors and their impact. Because small business leadership involves multiple facets of behavior and decision-making, small business leaders may have an insufficient understanding of the impact of ethical leadership behaviors on the sustainability of their businesses. The purpose of this correlational study was to examine the relationship between ethical leadership and financial, social, and environmental sustainability in small businesses. Integrated social contracts theory was the theoretical framework. The participants consisted of 80 members of a chamber of commerce located in …

Show Me The Money: A Study Of Interrelationships Between A Regional Theatre's Revenue And Location, Rebecca Snedeker-Meier

Senior Independent Study Theses

Regional theatres are non-profit organizations that survive off earned and contributed income. In particular, contributed, or donated, income can change depending on the community a theatre is located in. However, there is no consensus whether there is a relationship between the two. This study compares Arena Stage, Guthrie Theater, Cleveland Play House and Alley Theatre to answer the question; how does geographic location relate to the ratios of revenue sources? The income ratios were based off numbers derived from 990 tax forms and the theatres’ operating budgets. Those numbers were then analyzed and compared to the other theatres’ income ratios. …

African American Small Business Strategies For Financial Stability And Profitability, Jermell T. Robinson

Walden Dissertations and Doctoral Studies

Despite the high failure rate of African American small businesses in the United States, only 2% of the U.S. Small Business Administration loans in 2016 were awarded to African American business owners. Most small business owners cite lack of access to financial resources as an influential factor that leads to business failure. Grounded in resource-based view theory, the purpose of this multiple case study was to identify strategies African American small business owners in Los Angeles County, California use to obtain financial resources to achieve sustainability for at least 5 years. Data were collected from in-depth interviews with 4 purposively …

A Comparative Analysis Of The Organizational Effectiveness Of Three Korea Land And Housing Corporation Construction Field Groups, Jachoon Koo

MPA/MPP/MPFM Capstone Projects

The purpose of this study is to propose a performance evaluation method (organizational effectiveness value) that is most suitable for LH field organizations and to suggest an improvement plan by comparing and analyzing the results from organizational perspective.

I compared and contrasted three LH construction fields. The following is my research findings: First, the main factors which determine successful or unsuccessful field are organizational cohesion and inter-organizational communication. Mutual communication of field groups affects the quality more, if the field conditions are difficult. Second, if field groups fail to cohere and communicate, it is likely to lead to low performance …

Empowering Women For Economic Growth: A Measurement Of Social And Demographic Impacts On Afghan Women In Business, Tracy Taylor

MPA/MPP/MPFM Capstone Projects

Non-governmental organizations working in conflict-prone, resource-deprived developing countries face a very unique set of challenges. Like with other non-profits, program dollars and other resources must be allocated carefully and thoughtfully so the maximum output is achieved with the inputs allotted. Unlike other non-profits, however, the political, social, and economic environment is constantly changing in developing countries like Afghanistan. Basic human needs are not being met, leaving the path to NGO program success fraught with seemingly impossible challenges. This is the case for Peace Through Business, a training and development program serving women entrepreneurs in Kabul, Afghanistan.

Peace Through Business seeks …

Beyond The Bike; Identity And Belonging Of Free Cycles Members, Caitlyn Lewis

Graduate Student Theses, Dissertations, & Professional Papers

A qualitative analysis was conducted at the community bicycle shop, Free Cycles, in order to examine participants’ identities and belonging within a community of practice. Semi-structured interviews with 19 members of the community and 50 hours of participant observation were conducted. Data analysis followed the grounded theory methodology of Strauss and Corbin (1990). Four research questions were proposed to examine the ways participants at Free Cycles identified with the bicycle-related practices of bicycle riding and maintenance, co-constructed the collective organizational identity, and developed a sense of belonging within the community amongst other members. The constructs of identity and belonging were …

The Effects Of Gender-Aware Leadership-Development Training On The Leadership- Behavioral Competencies Of Women Software Engineers In California’S Silicon Valley, Leann Pereira

Doctoral Dissertations

This study was conducted to investigate the effects of a leadership-development training workshop on leadership behaviors among women software engineers in a California Silicon Valley engineering community with a two-phase, mixed-methods research design. The training workshop was developed using a framework for developing leadership-behavioral competencies among women (LBCW), which was congruent with theoretical principles for women’s leadership development.

LBCW was comprised of four competencies: self-advocacy, social networking, psychological capital, and goal orientation. A pretest–posttest comparison-group design was used to assess the effects of the training on LCBW among 70 participants with four instruments: the Leadership Development and Activities Instrument, the …