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Articles 1 - 4 of 4
Full-Text Articles in Business
If It Ain't Broke, Don't Fix It: Understanding The Value In Producing Film Adaptations And Movie Franchises, Courtney Mcdonald
If It Ain't Broke, Don't Fix It: Understanding The Value In Producing Film Adaptations And Movie Franchises, Courtney Mcdonald
University Honors Theses
The business of making movies is not an easy one; in an industry where very few see financial success, risk aversion often takes the wheel. In order to combat the immense amount of uncertainty, existing research has attempted to establish factors of film success, including actor star power and reviews. However, statistical studies evaluating these factors have produced consistently inconclusive results. To approach this idea from another perspective, this paper investigates two specific areas of film—movie adaptations and film franchises—that contain valuable properties not always as explicitly connected to box office results. While many movies are referenced, two film franchises …
A New Studio Era: How Netflix Is Becoming A Threat To The Film Industry, Al Kasper
A New Studio Era: How Netflix Is Becoming A Threat To The Film Industry, Al Kasper
University Honors Theses
Movie streaming services have become an increasingly popular distribution method due to their widespread accessibility to film content across the globe. Netflix is the biggest competitor of movie streaming services and has led the charge in creating original content for its customers. With many of these streaming services creating their own content, both Hollywood and independent studios are being introduced to a new competitor in their market: studios that stream their own content. While this may seem to be an issue only within the industry, there are concerns about another oligarchy of studios being created out of these streaming services …
Branding In Motion: How Animation And Branding Intersect To Support Nonprofits In Need, Shannon M. Steed
Branding In Motion: How Animation And Branding Intersect To Support Nonprofits In Need, Shannon M. Steed
University Honors Theses
Nonprofits often don’t receive the kind of attention needed to garner a wide audience. Especially during the pandemic when the world has largely gone online, it can be a challenge for many of these organizations to adapt to the fast-paced digital landscape. This is largely due to a lack of access to resources and modern design practices to create more community visibility. This thesis is an exploration of how thoughtful design can bring these nonprofit events a new life. I created design systems for two nonprofit events, each with a digitally-focused approach and a focus on deeply considering the audience. …
Tourism And Tradition In Chiang Mai, Jared Makana Kirkey
Tourism And Tradition In Chiang Mai, Jared Makana Kirkey
University Honors Theses
This paper is an attempt to delve deeper into the relationship between tourism and culture in Chiang Mai. The push and pull of these forces is of particular interest. On one side, tourism is beneficial for Chiang Mai's economy, and encourages the preservation of its unique culture. Tourist dollars support local businesses, and any further profits can be reinvested into the local economy. And because many of Chiang Mai's major tourist draws are its cultural attractions, their preservation seems commonsense. But this is not always the case. Oftentimes, tourist dollars are funnelled out of Chiang Mai as packaged tours, luxury …