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Full-Text Articles in Business
Refresh. Create. Inspire. The Mission, Vision And Values Behind The Coca-Cola Company And The Digital Marketing Strategies Of The "Open Happiness" Campaign, Sara Svendsen
Masters Theses
Due to the influence of Coca-Cola on advertising, digital marketing, and marketing strategies, the present rhetorical analysis seeks to show the many aspects of digital media in the Company's present "Open Happiness" campaign. The study of the campaign seeks to show that the Company mission statement, Company values and the vision of The Coca-Cola Company are implemented into all of the different facets of the Open Happiness campaign, and in the context of Mood Management Theory, exude the overall theme of the campaign, happiness. The parts of the campaign that were analyzed were focused on the YouTube channels of The …
The Father's Business Person, The Shift To Tentmaking Missions Strategy, Chris White
The Father's Business Person, The Shift To Tentmaking Missions Strategy, Chris White
Doctoral Dissertations and Projects
The purpose of this paper is to discuss the important place that tentmaking holds or should hold in missions strategy. It is the belief of the author (supported by almost 20 years of ministry experience overseas) that visas and money are often barriers to ministry effectiveness. This paper would like to provide a solution (i.e. tentmaking) to these common tensions that most missionaries encounter. The value of the topic is very personal to the author's ministry: first because I am currently serving on the mission field (needing a visa and money), and second because of the potential tentmaking holds for …