Business Commons^™

Regional Identity And The Reputation Of Willamette Valley Wines: A Multiple Stakeholder Assessment, Katherine Byers, Julia Prow

2012 Projects

The Keck Summer Collaborative Research Program provides opportunities for Linfield College students and faculty to conduct research on issues related to the Pacific Northwest, and to bring the research findings back into the classroom within the subsequent academic year. Students partner with faculty to conduct research and present their work to other students, Linfield staff and faculty, and community members during a series of brown bag lunches. Kathie Byers and Julia Prow conducted research with Sharon Wagner and gave this presentation during the summer of 2012.

This presentation gives a project overview, explaining the purpose of the research and where …

Applying Experimental Economics To Obesity In The Family Household, Mariah D. Ehmke, Travis Warziniack, Christiane Schroeter, Kari Morgan

Christiane Schroeter

The objective of this study is to identify experimental economic tools that can be employed to explain the role of economic behavior in overweight and obesity in the household. We identify three economic experiments that can be used to understand how parent-child economic relationships relate to obesity. Loss aversion experiments are discussed as a tool to understand challenges some individuals face in achieving a healthy diet. Finally, testbed experiments are introduced as a means to test and understand new policies and incentives for better health at the household level.

Economic Factors And Body Weight: An Empirical Analysis, Christiane Schroeter, Jayson L. Lusk

Christiane Schroeter

With this study, we investigate the effects of changes in economic factors on body weight by constructing a utility theoretic model. The model is empirically estimated by combining data on individuals’ body weight, demographic and physical activity information, and state level measures pertaining to the prices of food away from home, food at home, and wages. By combining these data sources, we aim to estimate directly the weight effects of price and income changes. The empirical analysis suggests that decreasing the price of food at home could decrease body weight, a finding which has important public policy implications.

Obesity Economics For The Western United States, Mariah D. Ehmke, Tina Willson, Christiane Schroeter, Ann Marie Hart, Roger Coupal

Christiane Schroeter

The estimated obesity-related health care costs across the Western region in 2008 were $16.2 billion (this is an inflation-adjusted estimate based on the work of Finkelstein, Fiebelkorn, and Wang (2004)). 25 The Western populations, the percentage of obese adults in each state, and the estimated annual obesity-related expenditures by state are summarized in Table 1. The cost estimates include only direct health care expenditures related to obesity. The actual cost of obesity is much higher and includes not only obesity-related illness and disease, but also indirect costs resulting from missed work days and lower worker productivity as well as valued …

Factors That Influence Prices For Cool-Climate Wines: A Hedonic Analysis Of The Market For Riesling, Christiane Schroeter, Jennifer L. Ritchie, Bradley J. Rickard

Christiane Schroeter

The price of wine represents various characteristics that differentiate each bottle, assuming that the majority of consumers use price as a signal of quality. The objective of this study is to analyze the drivers of Riesling prices, since this varietal continues to gain popularity and can be grown in all climates, including cool-climate regions. We expand the use of quality ratings by including interaction terms to express wine-quality and price-quality relationships. The results suggest that higher price premiums are associated with wines that earned high expert rating scores, and this emphasizes the importance of market-perceived quality signals.

Intensive Production Of Millet And Sorghum For Evolving Markets In The Sahel, John H. Sanders, Botorou Ouendeba

INTSORMIL Scientific Publications

One principal constraint to improving the performance of millet and sorghum systems is overcoming the conventional wisdom. The conventional wisdom has some or all of these characteristics depending upon where you hear it. “Sorghum and millet are subsistence crops.” “They do not respond to fertilization.” “Even if they do respond to fertilizer, it is not profitable.” “Farmers will not use fertilization on these crops even if there were agronomic and economic responses.” “Banks will not lend to farmers for sorghum and millet fertilization.”

The Welfare Of Animals In The Veal Industry

Agribusiness Reports

Intensive confinement of calves raised for veal has long raised pointed concerns regarding the animals’ welfare. Traditional production practices include individually isolating calves in narrow wooden stalls or pens, which severely restrict movement, feeding the animals an all-liquid diet deliberately low in iron, and prematurely weaning the animals. Stressful conditions lead to a high incidence of stereotypic behavior and illness. Scientific reviews of the welfare of intensively confined calves raised for veal have concluded that the young animals suffer when reared in conventional systems.

The Welfare Of Intensively Confined Animals In Battery Cages, Gestation Crates, And Veal Crates

Agribusiness Reports

Within U.S. animal agriculture, the majority of egg-laying hens, pregnant sows, and calves raised for veal are reared in battery cages, gestation crates, and veal crates, respectively. The intensive confinement of these production systems severely impairs the animals’ welfare, as they are unable to exercise, fully extend their limbs, or engage in many important natural behaviors. As a result of the severe restriction within these barren confinement systems, animals can experience significant and prolonged physical and psychological assaults. Indeed, extensive scientific evidence shows that intensively confined farm animals are frustrated, distressed, and suffering.

Who Are The Wine Techies?, Marianne Mcgarry Wolf, Mitch Wolf, Leanne Brady, Hanna Peszynski

Agribusiness

No abstract provided.

A Comparison Of Wine Purchasing Behaviors In Ireland And California When The Celtic Tiger Roared, Marianne Mcgarry Wolf, David Dudley, Megan Ginny Rood, Sarah Geraghty, Ann M. Torres

Agribusiness

In 2006 the Irish wine market was growing rapidly along with its Celtic Tiger economy (Euromonitor, 2008). Total wine sales in Ireland more than quadrupled in the seventeen-year span from 1990 to 2007 (Geraghty and Torres, 2009). While wine consumption in Ireland was growing at a rapid rate, US consumption was growing, but at a slower rate. (Euromonitor, 2010). According to Moran, Ireland’s increased consumption of wine was due primarily to improved accessibility, affordability, and branding of wine. Geraghty and Torres conducted research in Galway Ireland in 2006 among 307 wine consumers and identified three clusters of wine consumers in …

Using Social Media For Collaborations About Industry News In Higher Education, Marianne Mcgarry Wolf, Mitch Wolf, Leanne Brady, Hanna Peszynski, Lindsey Higgins, Shane Wolf

Agribusiness

Social media use has surged in the past decade. Facebook has 900 million global users (Wall Street Journal, 2012). Recognizing that many of these 900 million users are potential customers (a search on Facebook in May 2012 revealed that there are 11.5 million US Facebook users that “like” wine, beer, or spirits), the wine industry has embraced social media (Vinography, 2012). Wineries are using social media as a tool to reach consumers and as a tool to reveal their brand quality and personality (The Tribune, 2011). In a survey of 118 of Texas’ 181 bonded wineries, nearly 80% of them …

Does Family On A Label Increase Purchase Interest For A Wine, Or Just Cause A Halo Effect?, Marianne Mcgarry Wolf, Lindsey Higgins, Mary Rice

Agribusiness

No abstract provided.

Design, Construction, And Evaluation Of An Automated Chicken Coop Door, Kyle Inks

BioResource and Agricultural Engineering

This senior project takes a look into the design, construction, and evaluation of an automated chicken coop door. The idea and need for such a door came from my mother Jan Inks. The parameters for the project include, low production cost, easy installation on existing coops, sleek design, automatically open at a set time in the morning, and automatically close at a set time in the evening.

Feasibility And Economic Viability Of Establishing A Wine Grape Vineyard In Moraga, Ca, Vincent Joseph Bruzzone

Agribusiness

No abstract provided.

A Demand Analysis For The New Dow Agrosciences Insecticide, Sulfoxaflor, Among California Pest Control Advisors, Andre Lima Alves

Agribusiness

No abstract provided.

Estimated Sales And Investment Costs To Produce And Retail Gelato In The Petaluma Area, Katherine Camozzi

Agribusiness

Recent events in the California dairy have left many dairy producers with high feed costs, low profits, and low (sometimes negative) margins. Some producers have transitioned to producing value-added or artisanal dairy products to help increase the revenues earned from farm milk, particularly in Sonoma County. Because limited research exists on the business opportunities in response to a rapidly growing market for value-added products, this project explores the feasibility of starting a gelato production and retail business in the Petaluma area. To assess business feasibility, a consumer survey was created to estimate the percent of residents and non-residents who would …

Factors That Create A Positive Tasting Room Experience For The Current Millennial Generation, Lucia Annalicia Janney

Agribusiness

No abstract provided.

Gender Preferences In Wine Marketing, Cristina Lombardo

Agribusiness

When purchasing a bottle of wine, the label is the consumer’s first impression. Previous research about how different target markets react to label design and information cues have proven to have significant differences. This study was undertaken to determine how men and women view these features and cues differently. An online survey was submitted to 100 potential respondents with 69 surveys returned for analysis. Various statistical data analysis was conducted and the results are presented in this report. There was a significant difference across the genders for a label that “is colorful” and for an “organic” information cue. It is …

Effect Of Pen Size, Group Size, And Stocking Density On Activity In Freestall-Housed Dairy Cows, E. Telezhenko, Marina A.G. Von Keyserlingk, A. Talebi, Daniel M. Weary

Housing and Confinement of Farm Animals Collection

The purpose was to determine the effects of the physical dimensions of the pen and group size and stocking density on cow activity. Cows (randomly assigned to 4 groups of 6 animals each) were tested in pens with 24 or 12 lying places and in groups with 12 or 6 cows. All groups were tested in each of the 4 treatments with treatment order allocated using a 4 × 4 Latin square. The distance moved and the number of movements were calculated using 5-min scan sampling of video recordings over a 48-h period. Time spent lying down, number of lying …

"Ag Ed 539 - Graduate Internship Project", Diane B. Friend

Agricultural Education: Graduate Internship Reports

This internship report contains documented evidence required in meeting the quality criteria used to evaluate Community College Programs. These criteria were established by the Agriculture/Natural Resources Advisory Committee and are used to evaluate Community Colleges throughout California. In addition to documented evidence, the internship report also includes a special project on Student Support Programs at College of the Sequoias. The project documents the development and implementation of a viable, organized and structured Ag Business Club to support student leadership programs.

The 2010 Economic Impact Of The Nebraska Agricultural Production Complex, Eric Thompson, Bruce Johnson, Anil Giri

Department of Agricultural Economics: Faculty Publications

Nebraska’s agricultural production complex is remarkable in both its sheer volume of production and its diversity. The state is a national leader in the production of major crop and livestock commodities. It is also home to major input industries tied to agriculture as well as sectors processing agricultural production into value-added products, all of which contribute to its economic significance. Moreover, the growth of the state’s agriculture over the past decade has been phenomenal. In 2010, total farm cash receipts exceeded $20 billion for the first time, essentially double the 2000 level. And while the nation’s economy was hit by …

Risk Management From A Strategic Perspective, Jay Noel, Steven Slezak

Agribusiness

No abstract provided.

Attitudes Of Canadian Beef Producers Toward Animal Welfare, J. M. Spooner, C. A. Schuppli, D. Fraser

Farm Animal Welfare Collection

Commercial beef production in western Canada involves raising cows and calves on large tracts of grassland, plus grain-based ‘finishing’ of animals in outdoor feedlots. This study used open-ended, semi-structured interviews to explore views on animal welfare of 23 commercial beef producers in this system. Although wary of the term ‘animal welfare’, participants understood the concept to encompass three well-known elements: (i) basic animal health and body condition; (ii) affective states (comfort, contentment, freedom from hunger or thirst); and (iii) the ability to live a ‘natural’ life. Participants attached importance to protecting animals from natural hardships (extreme weather, predators), yet many …

Roger Williams Park Edible Forest Garden, Mark S. Scialla

Senior Honors Projects

An edible forest garden is a low-maintenance system that uses edible native and regionally-adapted plants arranged in beneficial relationships to meet human, wildlife and ecosystem needs. The forest garden in Roger Williams Park will transform underutilized urban land into a highly productive parcel producing market-viable fruits, nuts, vegetables, medicine and fiber. Forest gardens mimic natural forest systems in architecture and complexity. The design follows ecological principles to create a system that promotes biodiversity and enhances the surrounding ecosystem. This project also demonstrates the potential to grow food and create land-based livelihoods in the city.

Located on the edge of a …

Food Safety Risks Associated With U.S. Horse Slaughter

Agribusiness Reports

Meat originating from U.S. horses may contain residues from substances banned by the U.S. Food and Drug Administration and the European Union for use in animals intended for consumption. Phenylbutazone, for example, is commonly administered to U.S. horses and has been associated with life-threatening reactions in humans. Requiring a thorough drug history for each U.S. horse intended for human consumption may help circumvent human health risks.

Using Grizzly Bears To Assess Harvest-Ecosystem Tradeoffs In Salmon Fisheries, Taal Levi, Chris T. Darimont, Misty Macduffee, Marc Mangel, Paul C. Paquet, Christopher C. Wilmers

Aquaculture and Fisheries Collection

Implementation of ecosystem-based fisheries management (EBFM) requires a clear conceptual and quantitative framework for assessing how different harvest options can modify benefits to ecosystem and human beneficiaries. We address this social-ecological need for Pacific salmon fisheries, which are economically valuable but intercept much of the annual pulse of nutrient subsidies that salmon provide to terrestrial and aquatic food webs. We used grizzly bears, vectors of salmon nutrients and animals with densities strongly coupled to salmon abundance, as surrogates for ‘‘salmon ecosystem’’ function. Combining salmon biomass and stock-recruitment data with stable isotope analysis, we assess potential tradeoffs between fishery yields and …

F.A.C.E.S. (Faculty Academic Community Education Showcase): Professional Growth Experiences In A Career University, Paul J. Colbert, Ph.D.

MBA Faculty Conference Papers & Journal Articles

Institutes of higher education exist for the purpose of developing, fostering, nurturing, and stimulating the intellectual growth and development of students. The core values of a college education provide students conceptual and practical educational opportunities that focus on improving their skills and knowledge. These skills and knowledge translate into purposeful, real-life learning experiences. However, in the academic community, learning is not restricted to students. Faculty, too, must be supported and provided opportunities for personal and professional growth and development. Although professional development is not a novel concept in the education profession, schools often take up the gauntlet, but fall short …

An Hsus Report: Food Safety Risks Associated With U.S. Horse Slaughter, The Humane Society Of The United States

Impact of Animal Agriculture

Meat originating from U.S. horses may contain residues from substances banned by the U.S. Food and Drug Administration and the European Union for use in animals intended for consumption. Phenylbutazone, for example, is commonly administered to U.S. horses and has been associated with life-threatening reactions in humans. Requiring a thorough drug history for each U.S. horse intended for human consumption may help circumvent human health risks.

2012 Ijbe Front Matter, Tamra Connor

International Journal for Business Education

1. Editorial Board
2. President's Letter
3. SIEC-ISBE International

Evaluating Ceres Fair Food As An Urban Sustainable Food Initiative: A Comparison Of Retail Pricing, Wholesale Pricing And Food Miles For A Healthy Food Basket, Stella Chung

Independent Study Project (ISP) Collection

CERES Fair Food, an organic food delivery system in Melbourne, VIC was evaluated in terms of its transportation resource consumption, ability to enhance food security, and support of local organic farmers, which are key factors in sustainable food systems for urban areas.

Transportation resource consumption was analyzed by calculating the food miles for a selection of Fair Food’s products and comparing them to data on typical products consumed in Victoria. Most of Fair Food’s products had similar or lower food miles, particularly the fresh produce. But many assumptions had to be made in the calculations due to limited information. Food …