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Agribusiness

California Polytechnic State University, San Luis Obispo

Theses/Dissertations

2016

Organic food

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Just Desserts, Daniel Dentoni, Eric Griffen, Jimmy Pallios, Zane Westmoreland Mar 2016

Just Desserts, Daniel Dentoni, Eric Griffen, Jimmy Pallios, Zane Westmoreland

Case Studies in Agribusiness

Just Desserts started at a San Francisco café in 1974 with a premium line of hand-crafted desserts. It moved to Oakland in 2001 to increase its production, only to bankrupt in 2003. It was saved by a group of investors who hired professional, experienced manage, with Michael Mendez becoming CEO in 2012. Mendez moved into organics, revamped packaging, and has grown the company.

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