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Articles 1 - 18 of 18
Full-Text Articles in Business
Panorama Meats/Western Grassfed Beef: Better Beef, Better You, Kelsey King, Gretchen Montague, Jasmine Singh, Danielle Wood
Panorama Meats/Western Grassfed Beef: Better Beef, Better You, Kelsey King, Gretchen Montague, Jasmine Singh, Danielle Wood
Case Studies in Agribusiness
Western Grasslands, Inc. started in 2001, to process and market grass-fed beef. Grass fed, though about only 1% of the US beef market, is a quickly growing market. Today, WGI markets its Panorama meat through Whole Foods and other grass-fed brands on-line.
Case Study: Double J Dairy, Jay Tevelde, Chris Reeves, Holden Smith, Bradley Braun
Case Study: Double J Dairy, Jay Tevelde, Chris Reeves, Holden Smith, Bradley Braun
Case Studies in Agribusiness
The case presents the history and current operations of the Double J Dairy, a large scale (milking about 4,300 cows) dairy farm in the Central Valley of California. The case discusses continuing issues with water, labor and environmental regulations.
Underwood Ranches And Huy Fong Foods: An Exclusive Relationship, Kelsey Wright, Baylie Duncan, Sierra Withrow, Bryce Yoshimoto
Underwood Ranches And Huy Fong Foods: An Exclusive Relationship, Kelsey Wright, Baylie Duncan, Sierra Withrow, Bryce Yoshimoto
Case Studies in Agribusiness
The case presents Underwood Ranches, a 3rd generation farm founded in 1867, and Huy Fong Foods, a hot sauce producer know for Sriracha. Underwood was wondering if they would go under when they approached Huy Fong, a hot sauce company named after the boat on which its found escaped Vietnam. The result was a sole supplier to an innovative specialty food producer.
Grocery Outlet Bargain Market Ii, Bryan Berry, Jack Brown, Ryan Stojanovich
Grocery Outlet Bargain Market Ii, Bryan Berry, Jack Brown, Ryan Stojanovich
Case Studies in Agribusiness
The US food retail sector is discussed, and how Grocery Bargain Markets fits within that sector. Growth and expansion plans are discussed, with emphasis on the growing Hispanic market in the Los Angeles area.
Tolosa Vineyards, Adam Cox, Thomas Niland, Jonny Pottorff, Morgan Brahms
Tolosa Vineyards, Adam Cox, Thomas Niland, Jonny Pottorff, Morgan Brahms
Case Studies in Agribusiness
The case presents the history of Tolosa Vineyards and its place in the US wine industry. In particular, the case discusses how wineries replaced cattle in the Edna Valley outside San Luis Obispo, CA, and how a small (under 25,000 cases annually) winery can position its wines and marketing, with a change from distribution to hospitality.
Target: The Epic Search For Equilibrium, Delaney Ainsworth, Jonathan Galvez, Austin Ketchersid, Carson Stone
Target: The Epic Search For Equilibrium, Delaney Ainsworth, Jonathan Galvez, Austin Ketchersid, Carson Stone
Case Studies in Agribusiness
Target's expansion into food retailing is discussed, along with market share of competitors and future growth plans.
Measuring The Success Of The Emo Western States Championship Horse Show, Alison Mae Einolander
Measuring The Success Of The Emo Western States Championship Horse Show, Alison Mae Einolander
Agricultural Education and Communication
The purpose of this project was to determine whether or not the 2016 EMO Western States Championship Show was successful, and analyze if it should become an annual event. In this project, survey data and analysis pertaining to the 2016 Inaugural EMO Western States Championship Show will be found.
Photovoltaic Cooking In The Developing World, Tyler Watkins, Christopher O'Day, Omar Arriaga
Photovoltaic Cooking In The Developing World, Tyler Watkins, Christopher O'Day, Omar Arriaga
Mechanical Engineering
The challenge of clean cooking is faced by hundreds of millions of people worldwide. We present a cooking technology consisting of a solar panel directly connected to an electric heater in a well-insulated chamber. Assuming continued decrease in solar panel prices, we anticipate that in a few decades Solar Electric Cooking technologies will be the most common cooking technology for the poor. Appropriate use of insulation reduces the power demand making low-power Insulated Solar Electric Cooking systems already cost competitive.
Grocery Outlet Bargain Market, Mitchell Comstock, Michael Maggipinto, Brendan Mcintosh, Lukas Oswald
Grocery Outlet Bargain Market, Mitchell Comstock, Michael Maggipinto, Brendan Mcintosh, Lukas Oswald
Case Studies in Agribusiness
The history of Grocery Outlet Bargain Market is presented, from its start selling government surplus canned goods in San Francisco, to its present 299 stores concentrated mostly on the west coast, but with 18 stores in Pennsylvania. The case discusses two of Grocery Outlet’s distinguishing traits: opportunistic buying and independent operators. Challenges, competition and future opportunities are presented.
Fernjo Farms Case Study, Michelle Cheda, Luis Trujillo, Lauren Ott, Andrew Lucchesi
Fernjo Farms Case Study, Michelle Cheda, Luis Trujillo, Lauren Ott, Andrew Lucchesi
Case Studies in Agribusiness
The history of Fernjo Farms is similar by many California dairy farms. It was started by a Portuguese immigrant from the Azores in the 1920s, who milked someone else’s cows for decades before he had saved enough to start his own farm. Today, Fernjo Farms milks 3,500 cows on three operations, and is expanding into permanent crops such as almonds and pistachios. The case explores the California dairy industry and challenges such as labor and regulations. Given current dairy costs and returns, Fernjo Dairy is considering other enterprises or moving.
Dewey Farms, Jeff Brown, Nick Vandendriesse, Joey Thomas, Lucas Zender
Dewey Farms, Jeff Brown, Nick Vandendriesse, Joey Thomas, Lucas Zender
Case Studies in Agribusiness
Dewey Farms is a 150 year old family farming operation, located 12 miles east of Sacramento, CA. Their primary crop is pistachios, 90% of which they sell though Paramount Farms, one of the largest farm operations in the world. The case discusses the pros and cons of contracting with Paramount, and the options Dewey Farms has for the future.
Grocery Outlet Bargain Market I, Mitchell Comstock, Michael Maggipinto, Brendan Mcintosh, Lukas Oswald
Grocery Outlet Bargain Market I, Mitchell Comstock, Michael Maggipinto, Brendan Mcintosh, Lukas Oswald
Case Studies in Agribusiness
Grocery Outlet Bargain Markets has grown from a single store in San Francisco, offering low cost government surplus canned goods to 100 stores and over $1 billion in sales. The chain focuses on opportunistic buying of over runs and discontinued stock, which allows it charge low prices.
Dohi Farms, Christopher Callahan, Bryan Jimenez, Greg Moxley
Dohi Farms, Christopher Callahan, Bryan Jimenez, Greg Moxley
Case Studies in Agribusiness
Dohi Farms is a two-generation family farm in the Central Coast of California, a major vegetable and specialty crop producing region for the US market. Major issues Dohi Farms contends with include water availability and quality, labor and changing markets.
Farming: From The Ground Up, Brock Becker, Max Burt, Michael Gardner
Farming: From The Ground Up, Brock Becker, Max Burt, Michael Gardner
Case Studies in Agribusiness
With half of all current farmers expected to retire within 10 years and entry-level farmers decreasing 30% since 1987, it appears we need to encourage new, entry-level farmers. This case study tracks how a young farmer started his business and the decisions and issues he dealt with along the way. Decisions discussed include whether to rent or lease land, and possible crop-share arrangements, offering custom operations as a way generate revenue and obtain equipment, crop selection and using labor contractors versus in-house labor.
Beach Hut Deli Case Study, Chris Mangiola, Seth Sobottka, Lauren Yien, Megan Fox
Beach Hut Deli Case Study, Chris Mangiola, Seth Sobottka, Lauren Yien, Megan Fox
Case Studies in Agribusiness
Beach Hut Deli Case Study describes the origin, development and growth of a quick service restaurant in Granite Bay, CA, which has now expanded to 35 locations in California, Reno, and Las Vegas with plans to expand into the Pacific Northwest. The case discusses in-house and external marketing, menu development and franchising options and issues.
Just Desserts, Daniel Dentoni, Eric Griffen, Jimmy Pallios, Zane Westmoreland
Just Desserts, Daniel Dentoni, Eric Griffen, Jimmy Pallios, Zane Westmoreland
Case Studies in Agribusiness
Just Desserts started at a San Francisco café in 1974 with a premium line of hand-crafted desserts. It moved to Oakland in 2001 to increase its production, only to bankrupt in 2003. It was saved by a group of investors who hired professional, experienced manage, with Michael Mendez becoming CEO in 2012. Mendez moved into organics, revamped packaging, and has grown the company.
Talley Farms Fresh Harvest: Excellence In Everything, Brandon Berguia, Emily Ormonde, Erin Van Grouw, Lance Van Grouw
Talley Farms Fresh Harvest: Excellence In Everything, Brandon Berguia, Emily Ormonde, Erin Van Grouw, Lance Van Grouw
Case Studies in Agribusiness
Talley Farms is a 3rd generation produce farm in the California Central Coast. Always looking for new ways to add value to their operations, they decided to see about community supported agriculture (CSA), an idea brought to the US from Switzerland and Japan in the 1980s. A CSA has subscribers who sign up to receive a box of produce on a regular basis. Decisions for Talley included what to put in the box, how to deliver it, sources of produce and how to market.
Establishing A Brand: How To Create A Household Name For A Wine Brand Through Social Media And Image, Megan Rodrigues
Establishing A Brand: How To Create A Household Name For A Wine Brand Through Social Media And Image, Megan Rodrigues
Journalism
This paper was conducted as a Senior Project for the Journalism Department at California Polytechnic State University in San Luis Obispo, California during a 10 week quarter. This paper explores the topic of wine branding through social media and image. The research for this paper consisted of interviews with three experts that are currently working in the wine industry as well as a literature review of several articles and books that support the topic. The questions that arose about wine branding, brand recognition, social media, wine label and image during the literature review were then asked to the three experts: …