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Full-Text Articles in Business
Luxuriously Succeeding In China, Singapore Management University
Luxuriously Succeeding In China, Singapore Management University
Perspectives@SMU
To succeed, luxury brands in China must speak to the aspirations and yearnings of young Chinese and help them become a “better me"
Crazy Rich Asians: Bringing Americans To Singapore, Singapore Management University
Crazy Rich Asians: Bringing Americans To Singapore, Singapore Management University
Perspectives@SMU
The Singapore Tourism Board hit jackpot with the film, but is Hollywood's depiction of the island accurate?
Building The Green Movement, Singapore Management University
Building The Green Movement, Singapore Management University
Perspectives@SMU
Changing hearts and minds on plastics is key to a green future. Businesses can take the lead
“Woke” Advertising And The Best Men Can Be, Singapore Management University
“Woke” Advertising And The Best Men Can Be, Singapore Management University
Perspectives@SMU
Gillette’s latest ad has generated lots of conversation. But has the world’s largest shaving products brand lost more than it has gained?