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Advertising and Promotion Management

Perspectives@SMU

Series

2014

Articles 1 - 2 of 2

Full-Text Articles in Business

Branding Your Company, Singapore Management University Sep 2014

Branding Your Company, Singapore Management University

Perspectives@SMU

You need to understand what your brand stands for before building it

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Finding Answers In Digital Media Research, Singapore Management University Aug 2014

Finding Answers In Digital Media Research, Singapore Management University

Perspectives@SMU

It is a different ball game altogether when measuring the effectiveness of an online advertisement than that of print and broadcast

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