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Branding For A New Wellness Program: The Importance Of Brand Identity And Using Social Media, Jennifer Jenkins
Branding For A New Wellness Program: The Importance Of Brand Identity And Using Social Media, Jennifer Jenkins
Journalism
In today’s world, health organizations are all about losing weight and getting into shape. While this is important to maintain one’s health, it is not the only factor in a healthy lifestyle. Lou F. saw this great discrepancy in the wellness field, and decided that what was needed was an organization dedicated to mental health as well as physical health, encompassing fitness training, nutrition, and counseling for the everyday individual as well as the corporate world. With this idea in mind, Lou set out to create this type of organization. This paper addresses the importance of creating a strong brand …