Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 4 of 4
Full-Text Articles in Business
Branding For A New Wellness Program: The Importance Of Brand Identity And Using Social Media, Jennifer Jenkins
Branding For A New Wellness Program: The Importance Of Brand Identity And Using Social Media, Jennifer Jenkins
Journalism
In today’s world, health organizations are all about losing weight and getting into shape. While this is important to maintain one’s health, it is not the only factor in a healthy lifestyle. Lou F. saw this great discrepancy in the wellness field, and decided that what was needed was an organization dedicated to mental health as well as physical health, encompassing fitness training, nutrition, and counseling for the everyday individual as well as the corporate world. With this idea in mind, Lou set out to create this type of organization. This paper addresses the importance of creating a strong brand …
Interactive Marketing Strategies In Television Networks: Incorporating Satellite Media Tours In Twitter, Kathleen Maloney
Interactive Marketing Strategies In Television Networks: Incorporating Satellite Media Tours In Twitter, Kathleen Maloney
Journalism
The following study investigates how to design and implement an effective interactive marketing strategy for the television industry. The study also explores how satellite media tours and social media, specifically Twitter, can be used together in an interactive marketing plan. As new technology is continuously being developed and target audiences are increasingly demanding instantaneous interactive content, it is pertinent to understand how to successfully use these tools in a marketing plan to engage audiences. According to Nick Abramovich, the Chief Executive Officer of Synaptic Digital, a multichannel digital media creation and distribution platform (Inc Magazine, 2011), “brands are realizing that …
Building Brand Loyalty Through Youth Consumers And The Use Of Grass Roots Consumer Marketing, Jennifer Sirchuk
Building Brand Loyalty Through Youth Consumers And The Use Of Grass Roots Consumer Marketing, Jennifer Sirchuk
Journalism
The following study explores the different approaches that a brand can take towards building brand loyalty. The study focuses on the differences of targeting youth consumers as opposed to adult consumers when building that loyalty and brand awareness. Briefly, Keller defined brand awareness as the ability to identify the brand under different conditions, and added that it consists of brand recognition and brand recall (as cited in Kwang-Ho, Minsung & Won-Moo, 2011). The basis for building brand loyalty is creating brand recognition in conjunction with building relationships with consumers. This study investigates the benefits of using grass roots marketing as …
Comparative Models Of Cooperative Journalism, Mercedes N. Rodriguez
Comparative Models Of Cooperative Journalism, Mercedes N. Rodriguez
Journalism
No abstract provided.