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Full-Text Articles in Business
Application For Student Safety In Harrisonburg, Clara R. Peirce
Application For Student Safety In Harrisonburg, Clara R. Peirce
Senior Honors Projects, 2020-current
Through the development of a smartphone application specific to the James Madison University (JMU) campus, this project confronts and combats the unique safety concerns that students in Harrisonburg are likely to face. This app addresses community-specific threats and scenarios while bolstering JMU’s current system of alerts in a preventative, proactive manner. This project meets is preventative and proactive goals through an analysis of existing measures, research, and critique of similar initiatives. This project’s creative brief is guided by a SWOT analysis and assessment of the target audience and the intended area of implementation. The application is intended for usage by …
Cause Campaign For Dating Abuse In College, Isabel Elaine Kerr
Cause Campaign For Dating Abuse In College, Isabel Elaine Kerr
Senior Honors Projects, 2010-2019
Through a cause campaign and partnership with the James Madison University (JMU) Health Center (UHC), this project confronts the widespread social issue of intimate partner violence (IPV), or dating abuse, in college-aged relationships. Encompassing all forms and subsets of dating abuse, the campaign intends to initiate conversation, facilitate awareness, and express support within the university community. The campaign is scheduled for implementation in October 2019, National Domestic Violence Awareness Month, in conjunction with the UHC’s other awareness efforts.
Gender Differences Associated With The Evolution Of Attributes Sought In Sports Apparel, Jami Adler
Gender Differences Associated With The Evolution Of Attributes Sought In Sports Apparel, Jami Adler
Senior Honors Projects, 2010-2019
Since the turn of the century, many things have changed around the world, with a focus on the athletic apparel and fashion industries. Using Fowler’s (1999) research regarding the attributes sought in sports apparel, this study serves as a replication to determine how attributes sought in sports apparel have evolved. Online surveying through Qualtrics was utilized for data collection. The research explored the trend of Athleisure and the rising demand for versatile clothing. The role of gender and its associated differences significantly influenced the attributes sought in sports apparel. In addition, this study explored three additional attributes that consumers evaluate …
Studying Abroad: A Travel Campaign, Flora Lindsay
Studying Abroad: A Travel Campaign, Flora Lindsay
Senior Honors Projects, 2010-2019
This project displays the steps taken in order to create a successful marketing campaign for the Center for Global Engagement at James Madison University. It explores the history of studying abroad, its perceived benefits, concerns, and existing marketing strategies. The client is studied in depth in order to create a SWOT analysis of its current state. From this research a creative strategy statement is created to better understand the target audience, competition and strategies for the campaign. The campaign idea then comes to life in the deliverables to be used by the client for marketing efforts.
Creative Advertising Portfolio, Hayley E. Sunderman
Creative Advertising Portfolio, Hayley E. Sunderman
Senior Honors Projects, 2010-2019
Since I was a young child, all I wanted was to draw and write. I would compose entire binders of my artwork, as well as Microsoft Word documents of the beginnings of mystery novels. As I grew older, I let my self-doubt take over and I convinced myself that I was not talented enough to pursue any type of creative career path. I came into college as a Marketing major knowing that my future career options would be fairly vast. During my junior year, I realized my strong desire to work in creative advertising. Graphic design, copywriting, photography, videography, and …