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Full-Text Articles in Business

Rattus Norvegicus As A Biological Detector Of Clandestine Remains And The Use Of Ultrasonic Vocalizations As A Locating Mechanism, Gabrielle M. Johnston May 2023

Rattus Norvegicus As A Biological Detector Of Clandestine Remains And The Use Of Ultrasonic Vocalizations As A Locating Mechanism, Gabrielle M. Johnston

Master's Theses

In investigations, locating missing persons and clandestine remains are imperative. One way that first responder and police agencies can search for the remains is by using cadaver dogs as biological detectors. Cadaver dogs are typically used due to their olfactory sensitivity and ability to detect low concentrations of volatile organic compounds produced by biological remains. Cadaver dogs are typically chosen for their stamina, agility, and olfactory sensitivity. However, what is not taken into account often is the size of the animal and the expense of maintaining and training the animal. Cadaver dogs are typically large breeds that cannot fit in …


Ireland V. United States: Agricultural And Environmental Sustainability Policies, Lauryn O'Grady May 2023

Ireland V. United States: Agricultural And Environmental Sustainability Policies, Lauryn O'Grady

Accounting Undergraduate Honors Theses

The United States and Ireland have varying practices to achieve similar objectives in regard to environmental sustainability. While the European Union has maintained and updated a uniform policy throughout its existence--the Common Agricultural Policy--the United States instead created short-term solutions to a long-term problem. Not only does the United States tend to solve issues in the short-term, the policies between agricultural production and environmental sustainability are not necessarily aligned or remotely relative to the other. While the United States’ new Global Food Security Strategy implements parts of both agricultural and environmental sustainability, much of the history was not based off …


Fixed Assets Accounting: How It Can Impact Employees, Auditors & Shareholders, Zach Markey May 2023

Fixed Assets Accounting: How It Can Impact Employees, Auditors & Shareholders, Zach Markey

Accounting Undergraduate Honors Theses

In this thesis, I demonstrate how the proper, or improper, accounting of fixed assets can distinctly impact employees, auditors, and shareholders of publicly traded companies. As a foundation for this thesis, I give an overview of fixed assets accounting by explaining its magnitude on the balance sheet and income statement in addition to the differences between financial and tax accounting for fixed assets. Next, I focus on three areas relating to fixed assets accounting that I find the most compelling for this thesis: capital expenditures, auditing and fraud. Each of these subtopics will share studies, procedures, and stories on how …


The Sec Revolving Door And Comment Letters, Michael Shen, Samuel T. Tan May 2023

The Sec Revolving Door And Comment Letters, Michael Shen, Samuel T. Tan

Research Collection School Of Accountancy

Government officials, advocacy groups, and the business press have raised concerns that former SEC employees may continue to influence the SEC after leaving the agency. Using hand-collected data on the characteristics of 1,384 lawyers who represented firms in responding to SEC comment letters between 2005 and 2016, we examine the impact of post-revolving SEC employees on the SEC comment letter process. Among other determinants, we find that older and larger firms with a history of litigation are more likely to hire former SEC lawyers over non-SEC lawyers. Relative to firms that involve only non-SEC lawyers, we find that firms that …


Stakeholder Power And Sustainability Disclosure: Stakeholder Salience Perspective, Suria Majdi, Norman Mohd Saleh, Maizatulakma Abdullah, Norazlan Alias Apr 2023

Stakeholder Power And Sustainability Disclosure: Stakeholder Salience Perspective, Suria Majdi, Norman Mohd Saleh, Maizatulakma Abdullah, Norazlan Alias

The South East Asian Journal of Management

Research Aims: This study tests the effects of different stakeholder power (shareholders, employees, customers, business partners, community, government, NGOs, and media) on sustainability disclosure using stakeholder salience theory. Extending from this perspective, this study makes separate assumptions for each stakeholder and determines which one had the most power over sustainability disclosure.

Design/Methodology/Approach: The study adopts a journalism (i.e., news framing) approach and observes the element of power in sustainability disclosure using content analysis. The sample comprises of panel data of 140 listed firms in the construction and property sector in Malaysia.

Research Findings: The results show that the employees, community …


Cryptocurrency And The Stock Market, Can We Trust Them?, Natalie Snead Apr 2023

Cryptocurrency And The Stock Market, Can We Trust Them?, Natalie Snead

Honors College Theses

Cryptocurrency is a relatively new investment method and currency. Daily, the news media reports about its instability and the perceptions surrounding it. To provide a measure of its perceived stability and trustworthiness, I have conducted a survey of undergraduate and graduate students in various accounting courses. The questions asked in this survey are used to gauge the overall perceptions and opinions of students concerning the stock market and cryptocurrency. The survey uses a five point opinion ranking system, ranging in opinions from 1-5 (strongly disagree, disagree, neutral, agree, and strongly agree). This survey is also used in conjunction with questions …


The Collapse Of Lehman Brothers And The Economic Fallout, Mark Kuykendall, Lauren Leroy Apr 2023

The Collapse Of Lehman Brothers And The Economic Fallout, Mark Kuykendall, Lauren Leroy

ATU Scholars Symposium

This research paper analyzes the causes and effects of the bankruptcy of the investment banking company, Lehman Brothers. We examined the economic and financial conditions of the business leading up to the collapse, what they truly were and how that differed from what investors were misled to believe. We will also explain the falsified financial statements and show how they deceived investors, along with the accounting ethics and rules that were violated. We also discussed the economy after the collapse and how it affected not only investors, but others outside the company as well.


Effective Strategies For Midsized Nonprofit Human Service Organizations In The Washington D.C. Metropolitan Area To Maintain Financial Sustainability, Ivy Ann Beckham Apr 2023

Effective Strategies For Midsized Nonprofit Human Service Organizations In The Washington D.C. Metropolitan Area To Maintain Financial Sustainability, Ivy Ann Beckham

Doctoral Dissertations and Projects

This qualitative multiple case study explored the perspectives of nonprofits on factors impacting and challenges associated with utilizing revenue diversification and structured spending in midsized nonprofit human service organizations (NHSO) in the Washington D.C. metropolitan area. The researcher conducted semi-structured one-on-one interviews with eight nonprofit officials in Washington, D.C., to gain insight into their perspectives on revenue and spending strategies. The researcher also used document review to compare and verify the information from the semi-structured interviews and add more nuances to what the interviews provided. The findings of the study demonstrated that NHSOs could implement revenue diversification and structured spending …


Cpa Exam Evolution 2024: How Accounting Students Are Impacted In The University Curriculum And In The Industry, Caitlin Mcgrath Apr 2023

Cpa Exam Evolution 2024: How Accounting Students Are Impacted In The University Curriculum And In The Industry, Caitlin Mcgrath

Honors Projects in Accounting

With the updated CPA exam coming out in 2024, accounting education and the profession need to make changes in a variety of areas to ensure their students are ready. This study considers how current accounting students can be prepared, how the new exam will impact undergraduate and graduate accounting curriculum models, and how the workplace has been adjusting to this change in the accounting industry. This research provides perspective and deeper insight into the effects of the CPA exam to come out in 2024. The goal of my research was to gain more knowledge about the new exam and to …


Should We Move Our Headquarters Abroad?: An Analysis Of Corporate Inversion, Rowen Newlon Apr 2023

Should We Move Our Headquarters Abroad?: An Analysis Of Corporate Inversion, Rowen Newlon

Honors Projects

In recent years, companies from a plethora of industries have participated in the act of corporate inversion, which is essentially moving the headquarters of a company to a subsidiary branch located in another country. There are some substantial benefits as well as drawbacks to this practice; therefore, the objective of this project is to examine this from an accounting and international business perspective. This project will investigate the research of corporate inversion, including both current and potential legislation, and give guidance to companies deciding to move abroad as well as using a hypothetical company to examine this phenomenon in a …


Case Study Summary: Johnson & Johnson And Macy's Inc., Cameron Richardson Apr 2023

Case Study Summary: Johnson & Johnson And Macy's Inc., Cameron Richardson

Honors Theses

This thesis, over a one-year period, covers conclusions derived from research on two different companies: Johnson & Johnson and Macy’s Inc. Through a two-semester course taken within the scope of the honors college alongside Dr. Victoria Dickinson, I, alongside my respective group members for each company, were able to compile a thorough analysis of risks and business strategies the two corporations could identify and implement to manage present and future complications. This analysis followed standard conventions of the accounting profession, as our research was focused on identifying risks and strategies affiliated with audit, tax, and advisory services, modeling how professional …


A New Approach To Financial Literacy Education Through An Introductory Business Course, Megan Klein Apr 2023

A New Approach To Financial Literacy Education Through An Introductory Business Course, Megan Klein

Honors Theses

This study discusses the overall definition of financial literacy, dissects the shortcomings of financial education, and identifies key factors that influence financial awareness of young adults. The survey is conducted through the use of classroom-based survey on a population of collegeage students at Western Michigan University in Kalamazoo, Michigan. As a result, we found that although significant improvement was not present between the pre and post-course surveys, the student’s perception of their personal knowledge and confidence in applying the topics tested significantly improved throughout the course of the semester. In conclusion, we believe that further research should be examined into …


Profiting From Dow Jones Industrial Index And Hang Seng Index Using Moving Average And Macd Optimization Model, Anthony Yeung, Joe Wailun Chung, Nibhrat Lohia, Onyeka Emmanuel Apr 2023

Profiting From Dow Jones Industrial Index And Hang Seng Index Using Moving Average And Macd Optimization Model, Anthony Yeung, Joe Wailun Chung, Nibhrat Lohia, Onyeka Emmanuel

SMU Data Science Review

Before the internet, high-speed laptop computers, and big data became accessible and popular, academia on stock market trading concentrated on Efficient Market Hypothesis (EMH). EMH hinges on the idea that the market is efficient and there is no extra return that could be generated. With the dynamic development of the internet, big-data and computing technology, many researchers started to pay attention to Technical Analysis and its usage. Numerous academic papers claimed that technical analysis can enhance returns by using various technical tools. This paper explores in-depth the simulation model of Moving Average and Moving Average Convergence/Divergence (MACD) to come up …


The Impact Of Firm Size, Job Embeddedness, And Job Engagement On Turnover In Public Accounting Firms, Amy Cooper Apr 2023

The Impact Of Firm Size, Job Embeddedness, And Job Engagement On Turnover In Public Accounting Firms, Amy Cooper

Dissertations

Retention in public accounting firms has been and continues to be a top concern in the accounting profession. The direct and indirect cost of turnover; the decrease in accounting enrollment and graduation; the Great Resignation; and changes to work environments due to the pandemic elevate what was already a serious problem into a critical problem for the accounting profession. The size of public accounting firms is a well-used descriptor when employees talk about where they work. The purpose of this study was to examine the role of the size of firm in predicting an employee’s level of job embeddedness and …


The Influence Of Central American Victuals On American Cuisine, Christian Simmons Apr 2023

The Influence Of Central American Victuals On American Cuisine, Christian Simmons

Undergraduate Research Competition

Since the beginning of their existence, El Salvador, Honduras and Guatemala, have faced many political and social issues that led to migrations to the United States. The majority of these migrations were provoked by violence/civil war and a lack of economic opportunities. Through these extensive migrations, Central Americans brought their food and culture to the United States. Although underrepresented in the media, these countries’ food and drink continue to have a major impact on the cuisine of the United States from the expansion of fast-food chains, exportation of coffee, and various festivals held across the United States. For this presentation, …


Transition To The New Revenue Standard: A Study Of Firms’ Decisions To Adopt Asc 606 Early, Irene Y. Zhang Apr 2023

Transition To The New Revenue Standard: A Study Of Firms’ Decisions To Adopt Asc 606 Early, Irene Y. Zhang

Dissertations

The Financial Accounting Standards Board has issued a new revenue standard through a series of updates since May 2014 (collectively, ASC 606). The standard allowed firms to adopt it a year early before the required effective date. This study provides evidence of the adoption effects of ASC 606 on firms’ financials and examines the relationship between the likelihood of early adopting ASC 606 and firm-specific characteristics. The results show that early adopters are distributed across 12 industries and 40% of them are concentrated in the computer programming and software industry. Early adopters in the software industry reported the largest cumulative …


Submitting The ‘Right’ Reflection, Catherine Murphy, Tom O'Mahony Apr 2023

Submitting The ‘Right’ Reflection, Catherine Murphy, Tom O'Mahony

Articles

While the benefits of reflection for students are well documented, there is a parallel body of research pointing to varying levels of engagement with reflection. Students on a four-year business information systems programme have to complete a reflection as part of their placement assessment. Using a constructivist qualitative methodology, this research explores the students' experience of reflecting with a view to identifying what supports could be useful to guide students in the future. Using semi-structured interviews, the students described a focus on description of activities and overall uncertainty on what to write. There are multiple possible interventions which could support …


Fraud And The Audit Expectation Gap, Samuel Pelumi Olatunde Apr 2023

Fraud And The Audit Expectation Gap, Samuel Pelumi Olatunde

Honors College Theses

This study seeks to explore the expectation gap Georgia Southern University business and non-business majors have toward the work of an auditor. This study aims to assess the understanding of Auditors' responsibility for preventing and detecting fraud. This study will help assess the roles of an auditor, a forensic accountant, and management in fraud detection and prevention. The study will also highlight the importance of equipping students with accounting knowledge relevant to the business environment. The research for the study is conducted through a survey questionnaire and interpreted with Excel software. The hypothesis is that students that are majoring in …


How Are The Decisions And Performance Of Businesses Within The Utilities Industry Shaped By The Issuance Of Debt?, Jasmine Alexander Apr 2023

How Are The Decisions And Performance Of Businesses Within The Utilities Industry Shaped By The Issuance Of Debt?, Jasmine Alexander

Honors College Theses

This study explores how companies within the utilities industry choose to finance their companies through debt vs. equity. Results from regression analysis show that debt has a significantly greater negative impact on business performance, when compared to the use of equity. This leads to a conclusion that companies tend to utilize equity financing when faced with a positive outlook for their business performance. Conversely, companies utilize debt more when faced with a negative outlook regarding business performance.


Dissecting Sauan Sibarrung's Business Plan Credit Union, Selmita Paranoan, Made Sudarma, Roekhudin Roekhudin, Noval Adib Apr 2023

Dissecting Sauan Sibarrung's Business Plan Credit Union, Selmita Paranoan, Made Sudarma, Roekhudin Roekhudin, Noval Adib

The Qualitative Report

This article aims to describe the accountability practiced in credit unions. This study examines formal and informal practices and underlying approaches to accountability to members. Design/methodology/approach, namely with an ethnomethodological approach, this study explores accountability of Credit Union in Indonesia, through interviews and observations with practitioners, management, government, and credit union members, as well as documentation analysis. The results of the study found that Credit Union Sauan Sibarrung prioritizes accountability to members through the actualization of the vision and mission, which is manifested concretely in the preparation of programs (business plans) in the form of mindset transformation through Education and …


Analyzing The Value, Function, And Regulation Of Cryptocurrency, Joshua Ide Apr 2023

Analyzing The Value, Function, And Regulation Of Cryptocurrency, Joshua Ide

Senior Honors Theses

Cryptocurrency is an emerging asset in the financial field designed to act as an alternative medium of exchange to fiat currency. The researcher explores the value, function, and regulation of cryptocurrency to explain the complex system and provide insight into the asset’s prospects. The conclusion indicates that cryptocurrency has a wide variety of uses beyond traditional currency transactions. It also indicates that the recent downturn in the cryptocurrency market is correlated to the drop in the stock market that began in 2021 and is prolonged by economists’ fears of a recession in 2023. Future research should monitor whether the cryptocurrency …


Regulating By New Technology: The Impacts Of The Sec Data Analytics On The Sec Investigations, Tian Deng Apr 2023

Regulating By New Technology: The Impacts Of The Sec Data Analytics On The Sec Investigations, Tian Deng

Dissertations and Theses Collection (Open Access)

Despite the Securities and Exchange Commission’s (SEC) growing emphasis on data analytics in recent years, there is scant research about whether the investment in data analytics accomplishes its objective of enhancing enforcement efficiency. This study examines the effects of the SEC regional offices’ use of data analytics on their investigation outcomes. The utilization of data analytics reduces information processing costs, thereby streamlining the enforcement process as a whole. I find that the SEC’s use of data analytics is associated with a 12% increase in the SEC’s investigation success rate. Such an improvement is greater for firms whose disclosure are more …


The Effect Of Social Skills On Analyst Performance, Cong Cong Li, An-Ping Lin, Hai Lu Apr 2023

The Effect Of Social Skills On Analyst Performance, Cong Cong Li, An-Ping Lin, Hai Lu

Research Collection School Of Accountancy

Social skills are important but difficult to measure. So far, few empirical studies have examined the effect of social skills on the performance of professionals. Using the number of LinkedIn connections as a proxy for social skills, we investigate the effect of financial analysts' social skills on their performance. We use multiple ways to validate the measure of social skills and show that analysts with better social skills produce more accurate earnings forecasts and that their stock recommendations elicit stronger market reactions. Furthermore, these socially skilled analysts are more likely to be voted as All-Star Analysts. This study provides the …


The Perceived Financial Literacy Of College Students And A University’S Influence On Post-Graduation Financial Readiness, Madison Lilienthal Apr 2023

The Perceived Financial Literacy Of College Students And A University’S Influence On Post-Graduation Financial Readiness, Madison Lilienthal

Selected Honors Theses

Recently, there has been a focus in the United States regarding the issue of student debt amount graduating college students. However, the bigger issue being overlooked is the lack of financial literacy among that population upon graduation. Students graduate unprepared to make the financial decisions required upon entering the workforce. Colleges have an opportunity to provide financial education increase financial capability amount students. This research focuses on the perceived financial literacy of students to determine if they feel prepared for graduation. It then evaluates the role their university played in their graduation readiness relating to financial capability. The research also …


دور السياسة المالية في تحقيق التوازن الداخلي في العراق بعد 2003, علي جابر عبد الحسين, حوراء حاكم حسن Mar 2023

دور السياسة المالية في تحقيق التوازن الداخلي في العراق بعد 2003, علي جابر عبد الحسين, حوراء حاكم حسن

Muthanna Journal of Administrative and Economics Sciences

واجه الاقتصاد العراقي العديد من المشاكل والاختلالات الاقتصادية على المستوى الداخلي ، الأمر الذي أدى إلى تعثر جهود التنمية وتراجع مؤشرات الأداء الاقتصادي,ولذلك سعت الدولة بعد2003 الى تحقيق مستوى من التوازن الاقتصادي وذلك بفضل الصدمات التي تحصل في اسعار النفط الخام. باستعمال آلية محددة وان عدم التوازن داخليا نتيجة تزايد الإنفاق العام غير المبرر اقتصاديا من حيث طبيعة القنوات التي يتوزع فيها الإنفاق العام ونتيجة نهج الذي يعتمد الية السوق بما ينطوي عمى تغيير دور الدولة الاقتصادي من دور انمائي الى دور تصحيحي تكون السياسة المالية والسياسة النقدية جزأ مهما في هذا الدور عبر إلغاء الدعم الحكومي أزله والقيود عن …


العلاقة الترابطية بين ادارة المخاطر و ادارة الجودة الشاملة في أتخاذ القررات الادارية: بحث تحليلي لاراء عينة من العاملين في بنك الجنوب الاسلامي, حيدر محمد جاسم Mar 2023

العلاقة الترابطية بين ادارة المخاطر و ادارة الجودة الشاملة في أتخاذ القررات الادارية: بحث تحليلي لاراء عينة من العاملين في بنك الجنوب الاسلامي, حيدر محمد جاسم

Muthanna Journal of Administrative and Economics Sciences

دف هذا البحث بشكل رئيسي الى تسليط الضوء على أهمية أدارة المخاطر وادارة الجودة الشاملة في اتخاذ القرارات الادارية التنظيمية في ظل المنافسة الشديدة بين المصارف الاسلامية العراقية ، كذلك بيان العلاقة بين تطبيق الطرق الوقائية في ظل ادارة الجودة الشاملة لتحقيق رضا الزبون من خلال تقديم الخدمة للزبون بأقل المخاطر وأعلى جودة في ظل توفر الخبرات والمهارات من قبل العاملين في المصارف الاسلامية العراقية . ولتحقيق أهداف الدراسة قام الباحثون باستخدام المنهج الوصفي التحليلي من خلال إعداد قائمة الاستقصاء (استمارة الاستبيان) معدة إعدادا علميا، حيث وزعت هذه الاستمارة على العاملين (محاسبين , مدققين , مدراء الاقسام , معاونين المدراء …


العوامل المؤثرة في النية في تبني انترنت الأشياء Iot في قطاع التعليم العالي: دراسة استطلاعية لعينة من التدريسين في جامعة الموصل, محمد عاصم محمد علي Mar 2023

العوامل المؤثرة في النية في تبني انترنت الأشياء Iot في قطاع التعليم العالي: دراسة استطلاعية لعينة من التدريسين في جامعة الموصل, محمد عاصم محمد علي

Muthanna Journal of Administrative and Economics Sciences

يمثل انترنت الاشياء أحد اهم التطورات المهمة في تقانات المعلومات والاتصالات في العصر الحالي، والذي وفر امكانيات كبيرة لمختلف قطاعات، وان استخدام انترنت الاشياء في قطاع التعليم العالي سيوفر فرص جديدة يمكن ان تؤدي الي تسهيل وتحسين العلمية التعليمية. الهدف الرئيسي لهذه الدراسة هو التحقق من العوامل التي تؤثر على نية الملاك التدريسي لتبني انترنت الأشياء. اقترحت الدراسة نموذج بحث افتراضي يتكون من عوامل تم تبنيها من نظرية القبول التقني TAMو ونظرية تكنولوجي- تنظيمي- بيئي TOE . وتستند الدراسة على المنهج الوصفي التحليلي، وتم استخدام الاستبيان لجمع البيانات من عينة البحث المتكونة من 84 من تدريسي عدة كليات في جامعة …


اثر العولمة في الاداء الاقتصادي في بلدان عربية مختارة للمدة 2000-2021, مدركة ذنون يحيى Mar 2023

اثر العولمة في الاداء الاقتصادي في بلدان عربية مختارة للمدة 2000-2021, مدركة ذنون يحيى

Muthanna Journal of Administrative and Economics Sciences

لقد أدت التغيرات الاقتصادية الدولية المعاصرة التي اطلق عليها اسم (العولمة) والهادفة الى تحرير التجارة الخارجية وازالة الدعم عن الصادرات الى احداث اثار اقتصادية غير مرغوب بها في اقتصادات البلدان النامية تمثلت في تراجع قيم ناتجها المحلي الاجمالي ومن ثم تدني كفاءة اداؤها الاقتصادي المتمثل في النمو الاقتصادي البطيء والتفاوت المتزايد في توزيع الدخول وارتفاع مستويات الدين الخارجي وتراخي معدلات الطلب على انتاجها واعتمادها على سلعة واحدة او سلعتين في التصدير وما يلحق بها من تقلبات في اسعار صادراتها في السوق العالمية، لذا يهدف البحث الى قياس وتفسير اثر العولمة في الاداء الاقتصادي وفي عدد من البلدان العربية تمثلت في …


دور الصراع التنظيمي في تعزيز الابداع الوظيفي:دراسة حالة في مديرية تربية المثنى, سماء موسى جويد Mar 2023

دور الصراع التنظيمي في تعزيز الابداع الوظيفي:دراسة حالة في مديرية تربية المثنى, سماء موسى جويد

Muthanna Journal of Administrative and Economics Sciences

تهدف الدراسة الحالية الى استكشاف العلاقة بين الصراع التنظيمي والابداع الوظيفي, إذ بلغت عينة البحث الحالية (77) موظفاً في مديرية تربية المثنى مع اختلاف تحصيلهم العلمي. ويضم البحث متغيرين رئيسيين هما المتغير المستقل المتمثل بالصراع التنظيمي, والمتغير التابع متمثلاً بالأبداع الوظيفي. وقد تم استخدام أداة قياس أُعدت في ضوء الدراسات السابقة من أجل جمع بيانات البحث. ويضم البحث فرضيتين رئيسة تتمثل باختبار العلاقة بين الصراع التنظيمي والابداع الوظيفي إحصائياً ومعنوياً. ومن أجل اختبار فرضيات البحث ومنها توجد علاقة ارتباط إيجابية أو سلبية ذات دلالة احصائية بين الصراع التنظيمي والابداع الوظيفي استخدمت البحث مجموعة من الادوات الإحصائية المناسبة مثل (معاملات الارتباط, …


دور بناء العلامة التجارية في الصمود الاستراتيجي للمصارف دراسة تحليلية لعينة من مصارف القطاع الخاص العراقي, سلام جاسم حمود العارضي, حنين ميثم علي Mar 2023

دور بناء العلامة التجارية في الصمود الاستراتيجي للمصارف دراسة تحليلية لعينة من مصارف القطاع الخاص العراقي, سلام جاسم حمود العارضي, حنين ميثم علي

Muthanna Journal of Administrative and Economics Sciences

يهدف البحث الحالي الى تحليل العلاقة بين بناء العلامة التجارية والصمود الاستراتيجي للمصارف الخاصة في العراق، ينطلق من فرضية مفادها (يؤثر بناء العلامة التجارية للمصارف الخاصة في صمودها الاستراتيجي). يتبع هذا البحث المنهج الوصفي التحليلي بعينة مقدارها 200 مستجيب موزعة على متخذي القرار في عينة مكونة من (15) مصرف من المصارف التجارية الخاصة في وسط وجنوب العراق، ومن خلال تطبيق معادلة النمذجة الهيكلية SEM وتحليل المسار Path Analysis ضمن برنامج SPSS.V.23 وكذلك AMOS.V.23. توصل البحث الى وجود علاقة خطية ايجابية بين بناء العلامة التجارية و صمود اداء المصارف عينة البحث استراتيجيا، أي ان جهود المصارف في بناء العلامة التجارية تؤثر …