Radio Commons^™

Remote Audiences Beyond 2000 : Radio, Everyday Life And Development In South India, Thomas J. Yesudhasan

Theses: Doctorates and Masters

The core of this thesis is that radio remains an important communication tool for tribal communities living In remote hill areas of South India. Some of the more salient findings relate to media uses and preferences ot people, suggesting that sophisticated negotiations take place between audiences and media. These Include suspicion of television and its impact upon work practices and education, the organization of time and space to accommodate radio and television Into people's busy daily lives, and the recognition that radio may be a more Innovative medium than television. These conclusions have been reached from an In- depth qualitative …