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University of South Carolina

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Quasi-Dogwhistles: A Case Study Of Creating Meaning, Clyde Lemoine Apr 2021

Quasi-Dogwhistles: A Case Study Of Creating Meaning, Clyde Lemoine

Senior Theses

In 2017, a group of users on the website 4chan attempted to establish a new meaning of the common “OK” hand gesture. Claiming the sign meant “white power” the intention of this act was to trick left-leaning internet users and the media that an innocuous sign was racist, hence turning everyone unaware against them. A common narrative surrounding the situation was that the new meaning for the gesture as established by this group was a “hoax”. This situation serves as an interesting case study into understanding how we mean things by the use of signs. I will argue that the …