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Full-Text Articles in Other Languages, Societies, and Cultures
Modern Tendencies In Press Language: Standardization And Expression, Dilfuza Teshabaeva Doctor Of Philology, Professor, Shahodat Usmonova Teacher
Modern Tendencies In Press Language: Standardization And Expression, Dilfuza Teshabaeva Doctor Of Philology, Professor, Shahodat Usmonova Teacher
Philology Matters
This article focuses on the linguistic features of media text. The transformation of the media space, which is currently taking place as a result of the rapid development of communication technologies, promotes the appeal of scientists and researchers to study the media and mass communications, the information space in the context of modern culture. New approaches to the language of the media are not only related to the general tendencies in the development of world linguistics. The changing tasks of the media, the processes of transition taking place in society also have a direct impact on this. This makes it …
The Notion Of Advertising Discourse In Modern Uzbek Linguistics, Aziza Kholboboeva Phd Student
The Notion Of Advertising Discourse In Modern Uzbek Linguistics, Aziza Kholboboeva Phd Student
Philology Matters
This article presents a theoretical interpretation of advertising discourse in modern Uzbek linguistics. In linguistics, discussion and the concept of a text are considered as one of the topical issues. The article discusses the features of advertising the text language in the context of parameters. Recently, along with the continuing interest in advertising practice, more and more attention is paid to the theoretical aspects of advertising, including from such sciences as linguistics, psychology, sociology, psycho and sociolinguistics, semiotics, cultural studies, and art history. The theoretical basis of the research was the fundamental works on the theory of discourse and communicative …