Other Languages, Societies, and Cultures Commons^™

Nsfw: Not So Feminist Women - A Media And Cultural Studies Analysis Of Working Women In Popular Media, Josephine Schofield

Honors Projects in English and Cultural Studies

Even though gender diversity of characters has increased in television shows and films, this study hypothesized that female characters who are presented as feminist icons function as feminist backlash and perpetuate negative and harmful stereotypes. This was found to be especially true for career-focused women. Applying a cultural studies approach to reading television and film studies through a feminist lens identified the antifeminist factors that continue to cause the perpetual loop of independent women reverting to dated social roles. This research connects what audiences consume through popular media to how they perceive their female co-workers. The findings of this study …