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Confucius Institute At Universitas Al Azhar, Jakarta; The Unseen Power Of China, Thung Ju Lan

Wacana, Journal of the Humanities of Indonesia

China's soft power is a difficult concept to measure if the Confucius Institute is the only source relied on. Joseph Nye's concept of soft power puts a strong emphasis on "the power of attraction" as a tool to persuade or "to shape the preferences of others" in the worlds of business and politics. To understand how this soft power - or the Confucius Institute - works, we have to determine the "observable" power of the "intangible" attraction embedded in it. This observable but intangible attraction is assumed to be "embedded"in the language and culture offered by the Institute, namely so-called …