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Market Segmentation Of Wine In Ireland: Are We Fostering A Desirable Consumption Culture?, Enea Bent
Market Segmentation Of Wine In Ireland: Are We Fostering A Desirable Consumption Culture?, Enea Bent
Dissertations
The aim of this research is to evaluate the wine sector in Ireland and its impact on the wine consumption culture that is being promoted here as a result. With supermarkets leading in terms of sales, this study evaluates the product offering of the various types of retailers and the attainability of the same to different demographics of consumer. A high level of government intervention in the industry is highlighted throughout the study, the intention and subsequent successes and failures are examined. A comparison to the rest of Europe and the United Kingdom is carried out to understand Ireland’s position …
Drinking Wine And Saving Ancient Steep Vineyards: Interview With Winemaker Martin Müllen (Mosel), Anke Klitzing
Drinking Wine And Saving Ancient Steep Vineyards: Interview With Winemaker Martin Müllen (Mosel), Anke Klitzing
Articles
I spoke with winemaker Martin Müllen about the challenges and rewards of cultivating and maintaining the ancient steep vineyards along the Mosel river, which yield amazingly complex Riesling wines and have been renowned for centuries.