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Women's History Commons

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Full-Text Articles in Women's History

Promoting The Consumer Citizen: Seals, Spectacles, And The Gendered Consumer In Depression-Era America, Danielle B. Wetmore Jun 2020

Promoting The Consumer Citizen: Seals, Spectacles, And The Gendered Consumer In Depression-Era America, Danielle B. Wetmore

Dissertations, Theses, and Capstone Projects

This thesis will argue that New Deal legislation accounted for increased importance placed on consumers and the articulation of consumer citizenship as female during the Great Depression. Once New Deal programs and legislation determined and legitimized the consumer citizen, the consumer citizen exercised influence though purchasing power. Analyzing the ways the federal government defined women as consumer citizens through programs like the National Recovery Administration’s Blue Eagle Campaign offers important insight into who was considered to have a voice. Notions of citizenship define groups by who has the necessary attributes and qualifications—in this case the means to purchase goods—to be …


Women And Work: African American Women In Depression Era America, Sarah Ward May 2018

Women And Work: African American Women In Depression Era America, Sarah Ward

Dissertations, Theses, and Capstone Projects

This project explores whether African American women met similar public sentiments as Caucasian women during the Depression Era and how gender dynamics changed within African American households in urban America as well as the effect of the crisis on a populace that was not new to the work force. Historical statistical analysis and emphasis on labor policy are used to garner information. The Great Depression sparked an abrupt shift in not only the American economy but also American ideology regarding male and female gender dynamics. Despite discouragement from entering the workforce due to dominant masculinity, employment rates rose amongst Caucasian …