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Full-Text Articles in Women's History
(Re)Pinning Our Hopes On Social Media: Pinterest And Women's Discursive Strategies, Katherine Gantz
(Re)Pinning Our Hopes On Social Media: Pinterest And Women's Discursive Strategies, Katherine Gantz
Journal of Feminist Scholarship
Pinterest, the theme-based image-sharing website, has seen a predominantly female usership since its launch in 2010. Unique in both its design and its demographics in the US, the site has generated distinctive patterns of use, posing new questions about how women are claiming this particular spot in social media as their own. Supported by both feminist linguistic and social science research, this article undertakes a discussion of Pinterest's implicit and explicit gendered protocols of usership, which result in what I argue is an emerging women's online rhetoric. Through the examination of images and accompanying comments taken from the site, I …