Labor History Commons^™

The Evolution Of The “We Can Do It” Poster And American Feminist Movements, Reina Aguierre

McNair Research Journal SJSU

World War II created mass destruction and economic distress but was also responsible for creating new opportunities for women. The war had torn families apart and had altered family dynamics. The high demands of the wartime economy called for a reevaluation of American women’s roles in society. In 1942, Pittsburgh artist J. Howard Miller was hired by the Westinghouse Company’s War Production Coordinating Committee to create a range of propaganda posters to encourage women to join the war effort.¹ The most iconic was christened “Rosie the Riveter” and further popularized by Norman Rockwell. These images exemplified how the government …