History of Gender Commons^™

Redefining “Normal:” Textual And Visual Rhetoric Of Women With Disabilities, Hannah Sincavage

Honors College Theses

The field of disability studies holds that disability is a political and cultural identity, not just a medical condition. The rhetoric attached to disabled bodies makes them seem negative, while the rhetoric attached to abled bodies is positive. This negative rhetoric applies to visual rhetoric as well, resulting in disabilities being largely ignored in the fields of advertisement. As they are now finally being incorporated, this brings up certain questions about the issues regarding the exploitation and representation of people with disabilities. The representation of bodies in advertising affects and alters how society considers and perceives the actual bodies that …