Cultural History Commons^™

Business Partnerships And Practices From The 19th-Century Ottoman Balkans, Evguenia Davidova

International & Global Studies Faculty Publications and Presentations

This article compares samples in commercial and epistolary guides, which provide a discursive framework to 'real' business partnership contracts and correspondence, dispersed in merchant archives that contextualize (and humanize) the dry contractual language. The guides offered pragmatism and standardization of economic behavior, envisioning commerce not only as a tool for achieving wealth but also a broader activity in the service of social progress and national prosperity. Contracts provide insights into everyday business practices, such as local economic reconfigurations, multiethnic regional cooperation, long-distance trade, and intergenerational communication. The article suggests that while the contract form followed old formulaic structure and language, …