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Full-Text Articles in Cultural History

“I’M Real I Thought I Told Ya”: Developing Critical Media Literacy Through U.S. Latinx Digital Media Representations, Solange T. Castellar Jun 2020

“I’M Real I Thought I Told Ya”: Developing Critical Media Literacy Through U.S. Latinx Digital Media Representations, Solange T. Castellar

Dissertations, Theses, and Capstone Projects

This thesis explores how audiences engage with U.S. Latinx media representations through the practice of critical media literacy. I interrogate how media consumers construct critical media literacy through interacting with U.S. Latinx figures on digital media platforms, particularly on the social-media app, Twitter, and the user-generated video content platform, YouTube. Throughout this thesis, I argue that users on these platforms who engage with U.S. Latinx pop culture figures, like Jennifer Lopez and Belcalis Almanzar (Cardi B), read, digest, and comprehend a variety of multimedia images, texts, or videos, and that this engagement becomes an accessible form of critical media literacy, …


Promoting The Consumer Citizen: Seals, Spectacles, And The Gendered Consumer In Depression-Era America, Danielle B. Wetmore Jun 2020

Promoting The Consumer Citizen: Seals, Spectacles, And The Gendered Consumer In Depression-Era America, Danielle B. Wetmore

Dissertations, Theses, and Capstone Projects

This thesis will argue that New Deal legislation accounted for increased importance placed on consumers and the articulation of consumer citizenship as female during the Great Depression. Once New Deal programs and legislation determined and legitimized the consumer citizen, the consumer citizen exercised influence though purchasing power. Analyzing the ways the federal government defined women as consumer citizens through programs like the National Recovery Administration’s Blue Eagle Campaign offers important insight into who was considered to have a voice. Notions of citizenship define groups by who has the necessary attributes and qualifications—in this case the means to purchase goods—to be …