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University of Massachusetts Amherst

History

2013

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From Main To High: Consumers, Class, And The Spatial Reorientation Of An Industrial City, Jonathan Haeber Jan 2013

From Main To High: Consumers, Class, And The Spatial Reorientation Of An Industrial City, Jonathan Haeber

Masters Theses 1911 - February 2014

Consumer culture’s spatial dynamics have rarely been examined. This study will use a methodology of “triangulation” – a term borrowed from Geographer Richard J. Dennis – to explore the characteristics of consumer culture among the working classes in a single industrial, planned city (Holyoke, Massachusetts). Each facet of the tripartite method – literary, cliometric, and geographical sources – will be used to conclude that consumer capitalism fundamentally changed the spatial character of Holyoke’s working class communities. A time period roughly from 1880 to 1940 has been selected because novels about Holyoke in this period help augment an understanding of the …