History Commons^™

Challenges And Strategies Of Mobile Advertising In India, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

Advertising is paid communication through a medium in which the sponsor is identified and the message is controlled. Every major medium is used to deliver these messages, including: television, radio, movies, magazines, newspapers, the Internet and today’s growing mobile advertising. Advertisements can also be seen on the seats of grocery carts, on the walls of an airport walkway, on the sides of buses, heard in telephone hold messages and instore PA systems but get paid for reading SMS on our mobile phones .It is the new way of marketing strategy for reaching subscribers. Mobile advertising is the business of encouraging …

Changing Mutual Perception Of Television News Viewers And Program Makers In India- A Case Study Of Cnn-Ibn And Its Unique Initiative Of Citizen Journalism, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

The Indian television system is one of the most extensive systems in the world. Terrestrial broadcasting, which has been the sole preserve of the government, provides television coverage to over 90% of India's 900 million people. By the end of 1996 nearly 50 million households had television sets. International satellite broadcasting, introduced in 1991, has swept across the country because of the rapid proliferation of small scale cable systems. By the end of 1996, Indians could view dozens of foreign and local channels and the competition for audiences and advertising revenues was one of the hottest in the world. In …

Community Radio:History,Growth,Challenges And Current Status Of It With Special Reference To India, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

Community radio is a type of radio service that caters to the interests of a certain area, broadcasting content that is popular to a local audience but which may often be overlooked by commercial or mass-media broadcasters. Modern-day community radio stations often serve their listeners by offering a variety of content that is not necessarily provided by the larger commercial radio stations. Community radio outlets may carry news and information programming geared toward the local area, particularly immigrant or minority groups that are poorly served by other major media outlets. Philosophically two distinct approaches to community radio can be discerned, …

History Of Communication And Its Application In Multicultaral,Multilingual Social System In India Across Ages, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

The history of communication dates back to the earliest signs of cavemen.Communication can range from very subtle processes of exchange, to full conversations and mass communication. Human communication was revolutionized with speech perhaps 200,000 years ago, Symbols were developed about 30,000 years ago and writing about 7,000. On a much shorter scale, there have been major developments in the field of telecommunication in the past few centuries.

A Tale Of Two Campaigns: A Comparative Assessment Of The Internet In French And Us Presidential Elections, Dylan Kissane

Dylan Kissane

French politicians, like those in democracies around the world, were enthralled by the success of Democratic candidate Barack Obama in the 2008 US Presidential elections. Part of that thrall sprung from the candidate’s embrace of internet campaigning and his use of Web 2.0 tools to communicate his ideas, raise campaign funds and break through to voters that might otherwise not be reached through traditional and mainstream media campaigning. In the wake of Obama’s win, speculation emerged that internet and Web 2.0 campaigning would soon become a key tool in French politics, particularly at the personality-driven and high-profile Presidential level. In …

Moving Beyond Anarchy: A Complex Alternative To A Realist Assumption, Dylan Kissane

Dylan Kissane

Realist international relations theory is the most influential theoretical approach in the discipline of international relations. Within the realist paradigm there are several realist approaches. Various approaches, including classical realism, neorealism, offensive realism, neo-classical realism, and game theory, are part of the realist paradigm but some make different theoretically relevant assumptions, notably about international politics, international actors and actors’ motivations.

The first part of this thesis seeks to demonstrate how, despite their other differences, a fundamental assumption that anarchy determines the nature of international politics is characteristic of realist theorists as notable and different as classical realists Thucydides, Niccolò Machiavelli, …

The Incredible Shrinking Pancasila: Nationalist Propaganda And The Missing Ideological Legacy Of Suharto, Robert Cribb

Robert Cribb

Although President Suharto dominated Indonesian politics for more than three decades, and although Indonesians spent millions of hours under his regime mastering the principles of the national ideology, Pancasila, remarkable little remains of his ideological legacy.

Genocide In Indonesia, 1965-1966, Robert Cribb

Robert Cribb

No abstract provided.