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Intercollegiate Athletics Part Ii, Richard C. Crepeau
Intercollegiate Athletics Part Ii, Richard C. Crepeau
On Sport and Society
Perhaps the biggest news in intercollegiate athletics concerns the changing NCAA policy on player commercial endorsement. At the end of April, the NCAA Board of Governors approved recommendations allowing athletes to be paid for endorsements. These will now go to the NCAA annual meeting in January, and, if approved by the full membership, the new policy will go into effect for the 2021-22 academic year. (Placing this in terms of “academic year” is the NCAA’s subtle way of promoting the pretense of the “student athlete.”)