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That Dame's Got Grit: Selling The Women's Land Army, Pamela Jo Pierce
That Dame's Got Grit: Selling The Women's Land Army, Pamela Jo Pierce
All Graduate Theses and Dissertations, Spring 1920 to Summer 2023
This thesis analyzes the marketing of the Women's Land Army (WLA) using archival sources. I explore how farmerettes, the name given to WLA members, used their patriotic work on the farm as a means of redefining femininity and interrogating the definition of "true womanhood." "That Dame's Got Grit" discusses how the WLA was sold in World War I and World War II. The first chapter describes the press book used to market Little Comrade, a 1919 film about a fashionable farmerette. The theme of uniforms, an idea that weaves throughout the thesis, emerges strongly in this chapter. "A Seductive …