History Commons^™

Missed Moments: Kodak’S Failure To Define The Consumer Market For Digital Photography, Paul T. Moon Jr

History Theses

The focus of this thesis is to provide an expanded interpretation of the decline of the Eastman Kodak Company. Kodak is a company synonymous with cameras, pictures, and photography. The American photographic giant created a vast empire that was able to dominate the industry for the better part of the Twentieth Century. Yet, it missed the opportunity to develop its digital camera technology. This makes Kodak an interesting study in business decision making in the face of advancing disruptive technology.

In a historical context, there is a lack of work that deeply inspects the fall of the Kodak company in …