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Music And The Presidency: How Campaign Songs Sold The Image Of Presidential Candidates, Gary M. Bogers
Music And The Presidency: How Campaign Songs Sold The Image Of Presidential Candidates, Gary M. Bogers
Honors Undergraduate Theses
In this thesis, I will discuss the importance of campaign songs and how they were used throughout three distinctly different U.S. presidential elections: the 1960 campaign of Senator John Fitzgerald Kennedy against Vice President Richard Milhouse Nixon, the 1984 reelection campaign of President Ronald Wilson Reagan against Vice President Walter Frederick Mondale, and the 2008 campaign of Senator Barack Hussein Obama against Senator John Sidney McCain. In doing so, there will be an analysis of how music was used to sell the image of these presidential candidates through both its juxtaposition with other forms of mass media (television advertisements, radio, …