History Commons^™

Challenges And Strategies Of Mobile Advertising In India, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

Advertising is paid communication through a medium in which the sponsor is identified and the message is controlled. Every major medium is used to deliver these messages, including: television, radio, movies, magazines, newspapers, the Internet and today’s growing mobile advertising. Advertisements can also be seen on the seats of grocery carts, on the walls of an airport walkway, on the sides of buses, heard in telephone hold messages and instore PA systems but get paid for reading SMS on our mobile phones .It is the new way of marketing strategy for reaching subscribers. Mobile advertising is the business of encouraging …

Changing Mutual Perception Of Television News Viewers And Program Makers In India- A Case Study Of Cnn-Ibn And Its Unique Initiative Of Citizen Journalism, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

The Indian television system is one of the most extensive systems in the world. Terrestrial broadcasting, which has been the sole preserve of the government, provides television coverage to over 90% of India's 900 million people. By the end of 1996 nearly 50 million households had television sets. International satellite broadcasting, introduced in 1991, has swept across the country because of the rapid proliferation of small scale cable systems. By the end of 1996, Indians could view dozens of foreign and local channels and the competition for audiences and advertising revenues was one of the hottest in the world. In …

Community Radio:History,Growth,Challenges And Current Status Of It With Special Reference To India, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

Community radio is a type of radio service that caters to the interests of a certain area, broadcasting content that is popular to a local audience but which may often be overlooked by commercial or mass-media broadcasters. Modern-day community radio stations often serve their listeners by offering a variety of content that is not necessarily provided by the larger commercial radio stations. Community radio outlets may carry news and information programming geared toward the local area, particularly immigrant or minority groups that are poorly served by other major media outlets. Philosophically two distinct approaches to community radio can be discerned, …

The Power Of Choice: Reflections On Economic Ability, Status, And Ethnicity Of A Free Black Family In Northwestern New Jersey, Megan E. Springate, Amy K. Raes

Megan E. Springate

Foodways reflect, among other things, ethnicity, status, and consumer choice. Results of excavations conducted within a free black household in an historically white town in northwestern New Jersey explore these issues. Four generations of the Mann family owned and occupied a small house in Sussex Borough from 1862-1909. Analysis of the archaeological resources indicates a dramatic shift in the family’s social status in the late nineteenth century. Faunal remains, tablewares, and vessels associated with food preparation are compared with other contemporary free black house sites in the Mid-Atlantic. This assemblage is found to vary from models generally proposed for free …

History Of Communication And Its Application In Multicultaral,Multilingual Social System In India Across Ages, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

The history of communication dates back to the earliest signs of cavemen.Communication can range from very subtle processes of exchange, to full conversations and mass communication. Human communication was revolutionized with speech perhaps 200,000 years ago, Symbols were developed about 30,000 years ago and writing about 7,000. On a much shorter scale, there have been major developments in the field of telecommunication in the past few centuries.

The Work And Words Of Early Women At Iwu, Meg Miner

Meg Miner

This presentation draws on facts from well-known IWU history sources and brings to light other facets of these same incidents through the writings and activities of late-19th and early-20th Century IWU women .

Friendship Of My Soul. Selected Letters By Elizabeth Ann Seton 1803-1809, Betty Ann Mcneil

Betty Ann McNeil, D.C.

A Brief History Of The American Fish Culture Company 1877-1997., Michael A. Rice

Michael A Rice

The American Fish Culture Company operated for nearly 120 years from 1877-1997 in Carolina, Rhode Island growing three species of trout under the under the direction of several generations of the Hazard family of Peace Dale, Rhode Island. The company was one of the first trout producers in the United States, and was considered the largest fish farm in the country by the early 1920s. Major innovations of the company included early adoption of pelleted feeds, and the introduction of photoperiod manipulation to spawn fish out of season. The company ultimately failed due to intense competition from larger producers in …

Gay And Lesbian Elders: History, Law, And Identity Politics In The United States, Nancy J. Knauer

Nancy J. Knauer

The approximately two million gay and lesbian elders in the United States are an underserved and understudied population. At a time when gay men and lesbians enjoy an unprecedented degree of social acceptance and legal protection, many elders face the daily challenges of aging isolated from family, detached from the larger gay and lesbian community, and ignored by mainstream aging initiatives. Drawing on materials from law, history, and social theory, this book integrates practical proposals for reform with larger issues of sexuality and identity. Beginning with a summary of existing demographic data and offering a historical overview of pre-Stonewall views …

“Mair José Benardete,” In Norman Stillman, Ed., Encyclopedia Of Jews In The Islamic World 403-404., Aviva Ben-Ur

Aviva Ben-Ur

A biography of Hispanist Mair José Benardete.

Schooling, Family, And The Ethnic Working Class Before World War Ii, Ivan Greenberg

Ivan Greenberg

No abstract provided.

Dred Scott Vs. The Dred Scott Case: History And Memory Of A Signal Moment In American Slavery, 1857-2007, Adam Arenson

Adam Arenson

The Dred Scott Case centered on the Scott family—Dred and Harriet, and their daughters Eliza and Lizzie—but in the recorded history, after March 6, 1857 the Scotts suddenly fade, as if their lives ended that day in the courthouse. They did not. Elsewhere I have examined how the Dred Scott decision catalyzed the transformation of St. Louis politics, turning Missouri toward gradual emancipation just as the South’s proslavery advocates were declaring victory. And I have described how the Scotts’ lives were recovered to memory through the actions spearheaded by their descendents. Here I chronicle how the legacies of the Dred …