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University of Central Florida

Theses/Dissertations

Gender

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I Play To Beat The Machine: Masculinity And The Video Game Industry In The United States, Anne Mcdivitt Jan 2013

I Play To Beat The Machine: Masculinity And The Video Game Industry In The United States, Anne Mcdivitt

Electronic Theses and Dissertations

This thesis examines the video game industry within the United States from the first game that was created in 1958 until the shift to Japanese dominance of the industry in 1985, and how white, middle class masculinity was reflected through the sphere of video gaming. The first section examines the projections of white, middle class masculinity in U.S. culture and how that affected the types of video games that the developers created. The second section examines reflections of this masculine culture that surrounded video gaming in the 1970s and 1980s in the developers, gamers, and the media, while demonstrating how …


White And Black Womanhoods And Their Representations In 1920s American Advertising, Lindsey L. Turnbull Jan 2012

White And Black Womanhoods And Their Representations In 1920s American Advertising, Lindsey L. Turnbull

Electronic Theses and Dissertations

The 1920s represented a time of tension in America. Throughout the decade, marginalized groups created competing versions of a proper citizen. African-Americans sought to be included in the national fabric. Racism encouraged solidarity, but black Americans did not agree upon one method for coping with, and hopefully ending, antiblack racism. White women enjoyed new privileges and took on more roles in the public sphere. Reactionary groups like the Ku Klux Klan found these new voices unsettling and worrisome and celebrated a white, nativeborn, Protestant and male vision of the American citizen. Simultaneously, technological innovations allowed for advertising to flourish and …