History Commons^™

Challenges And Strategies Of Mobile Advertising In India, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

Advertising is paid communication through a medium in which the sponsor is identified and the message is controlled. Every major medium is used to deliver these messages, including: television, radio, movies, magazines, newspapers, the Internet and today’s growing mobile advertising. Advertisements can also be seen on the seats of grocery carts, on the walls of an airport walkway, on the sides of buses, heard in telephone hold messages and instore PA systems but get paid for reading SMS on our mobile phones .It is the new way of marketing strategy for reaching subscribers. Mobile advertising is the business of encouraging …

Changing Mutual Perception Of Television News Viewers And Program Makers In India- A Case Study Of Cnn-Ibn And Its Unique Initiative Of Citizen Journalism, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

The Indian television system is one of the most extensive systems in the world. Terrestrial broadcasting, which has been the sole preserve of the government, provides television coverage to over 90% of India's 900 million people. By the end of 1996 nearly 50 million households had television sets. International satellite broadcasting, introduced in 1991, has swept across the country because of the rapid proliferation of small scale cable systems. By the end of 1996, Indians could view dozens of foreign and local channels and the competition for audiences and advertising revenues was one of the hottest in the world. In …

Community Radio:History,Growth,Challenges And Current Status Of It With Special Reference To India, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

Community radio is a type of radio service that caters to the interests of a certain area, broadcasting content that is popular to a local audience but which may often be overlooked by commercial or mass-media broadcasters. Modern-day community radio stations often serve their listeners by offering a variety of content that is not necessarily provided by the larger commercial radio stations. Community radio outlets may carry news and information programming geared toward the local area, particularly immigrant or minority groups that are poorly served by other major media outlets. Philosophically two distinct approaches to community radio can be discerned, …

History Of Communication And Its Application In Multicultaral,Multilingual Social System In India Across Ages, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

The history of communication dates back to the earliest signs of cavemen.Communication can range from very subtle processes of exchange, to full conversations and mass communication. Human communication was revolutionized with speech perhaps 200,000 years ago, Symbols were developed about 30,000 years ago and writing about 7,000. On a much shorter scale, there have been major developments in the field of telecommunication in the past few centuries.

Placing North Karnataka - An Essay By Amaresh Nugadoni, Seminar (Special Issue: Karnataka Vignettes), Chandan Gowda

Chandan Gowda

No abstract provided.

Introducing "Karnataka Vignettes", Chandan Gowda

Chandan Gowda

No abstract provided.

What We Talk About When We Talk About The Soul, Stephen Asma

Stephen T Asma

The author discusses the popularity among college students of the concept of the soul, and attempts to place it in its proper context. He dispenses with orthodox theological arguments and New Age arguments as scientifically untenable. He takes a so-called Wittgensteinian approach, noting soul's linguistic significance. He analyzes expressions which use the concept of soul and concludes that they are qualitatively different from testable factual expressions. He notes that soul talk is about hopes and aspirations, inspiration, or feelings deeper than friendship. He assigns it meaning outside of scientific concepts. He likens expressions of soul to creative and ethical acts, …

Green Guilt, Stephen Asma

Stephen T Asma

The essay discusses the more neurotic aspects of environmentalism, involving guilt over failure to recycle or turn off the lights. It notes that those most prone to these sensibilities are those who have left traditional religion. It quotes philosopher Friedrich Nietzsche who states that religious emotions such as guilt and indignation are still present in a post-Christian world. The essay argues that we should certainly save the planet but avoid the neurosis that often accompanies it.

Darwinian Controversies: An Historiographical Recounting, David Depew

David J Depew

This essay reviews key controversies in the history of the Darwinian research tradition: the Wilberforce-Huxley debate in 1860, early twentieth-century debates about the heritability of acquired characteristics and the consistency of Mendelian genetics with natural selection; the 1925 Scopes trial about teaching evolution; tensions about race, culture, and eugenics at the 1959 centenary celebration Darwin’s Origin of Species; adaptationism and its critics in the Sociobiology debate of 1970s and, more recently, Evolutionary Psychology; and current disputes about Intelligent Design. These controversies, I argue, are etched into public memory because they occur at the emotionally charged boundaries between public-political, technical-scientific, and …

Scholar-Baller: Student Athlete Socialization, Motivation, And Academic Performance In American Society, Keith Harrison

Dr. C. Keith Harrison

No abstract provided.

A Critical Race Analysis Of The Hiring Process For Head Coaches In Ncaa College Football, Keith Harrison

Dr. C. Keith Harrison

In this article, we respond to Singer’s (2005) challenge to sport management scholars to consider race-based epistemologies in conducting certain kinds of research in the field, as we use critical race theory (CRT) as a framework to analyze the Black Coaches & Administrators (BCA) Hiring Report Card (HRC) (Harrison & Yee, 2009). The BCA HRC was created as a result of the access discrimination that has historically taken place in college sport (Brooks & Althouse, 2000; Cunningham & Sagas, 2005), which has consequently contributed to the underrepresentation of racial minorities in the head coach position in college football. The HRC …

Landslide - Interview With The Descendants Of Titsian Tabidze, Rebecca Gould

Rebecca Gould

No abstract provided.

Becoming A Georgian Women, Rebecca Gould

Rebecca Gould

No abstract provided.

Concepts In Theoretical Thought: An Introductory Essay, Lajos L. Brons

Lajos Brons

(first paragraphs; not abstract) - The idea that our language somehow influences our thought can be found in philosophical and scientific traditions of different continents and with different roots and objectives. Yet, beyond the mere theoretical, explorations of the idea are relatively scarce, and are mostly limited to relations between very concrete conceptual categories and subjective experiencing and remembering – to some kind of ‘psychologies of folk-ontology’. Thought as process, reasoning or ‘thinking’, and the role of more complex or abstract concepts in (such) thought tend to be mostly ignored in psychology and philosophy. Conceptual and intellectual history, on the …

La Svista Di Darwin. Sulla Rivoluzione Della Tradizione Aristotelica, In «Chronos», 29 (2010), Pp. 5-28., Marco Solinas

Marco Solinas

No abstract provided.

Review Of Bol: Neo-Confucianism In History, Stephen C. Angle

Stephen C. Angle