History Commons^™

The Cable Network In An Era Of Digital Media: Bravo And The Constraints Of Consumer Citizenship, Alison D. Brzenchek

Doctoral Dissertations

This dissertation takes a historiographical approach to the evolution of cable television over thirty years. Case analysis of archival data is used to trace the trajectory of the Bravo cable network from 1980 through 2010. My dissertation is a vital contribution to critical cultural studies, feminist studies, citizenship studies, and media history because it historicizes the role branding, commodification, and convergence played in Bravo’s evolution from a highbrow arts programmer guided by bourgeois consumer citizenship, to a affluent lifestyle network guided by nouveau riche consumer citizenship. My combination of production studies and political economic analysis gives visibility to the interpenetrating …