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Atlantic Threads: Singer In Spain And Mexico, 1860-1940, Paula A. De La Cruz-Fernández
Atlantic Threads: Singer In Spain And Mexico, 1860-1940, Paula A. De La Cruz-Fernández
FIU Electronic Theses and Dissertations
This dissertation examines the role of Singer in the modernization of sewing practices in Spain and Mexico from 1860 to 1940. Singer marketing was founded on gendered views of women’s work and gendered perceptions of the home. These connected with sewing practices in Spain and Mexico, where home sewing remained economically and culturally important throughout the 1940s. "Atlantic Threads" is the first study of the US-owned multinational in the Hispanic World. I demonstrate that sewing practices, and especially practices related to home sewing that have been considered part of the private sphere and therefore not an important historical matter, contributed …