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Consumerism And Pride: The Fate Of Paris’ Marais “Gayborhood”, Christina M. Csensich

USF Tampa Graduate Theses and Dissertations

In the 1980s the Marais neighborhood in Paris, France, became a haven for queer people, specifically gay, white men, filled with queer-owned and queer-centric businesses. By the year 2020, however, these businesses had been priced out by name-brand international corporations. In the 1990s, French television commercials and programs would not speak the word ‘homosexual,’ even when a character was openly queer. By the 2010s, companies regularly featured queer people and gay pride imagery and slogans in their advertising. The queer community in Paris has a unique relationship with the consumer economy, one that ties aspects of queer identity directly to …