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When Coca-Cola Grows Citrus On The Nile, Who Wins? Revisiting The End Of The Arab Boycott In Egypt, Andrew Jarnagin
When Coca-Cola Grows Citrus On The Nile, Who Wins? Revisiting The End Of The Arab Boycott In Egypt, Andrew Jarnagin
Grand Valley Journal of History
The Coca-Cola Company was barred from the Egyptian market in 1966 under the Arab boycott of Israel and firms conducting business with Israel. The company responded by mobilizing its influence in the American government to assist in negotiations. It succeeded in inking a deal in 1977, two years before Egypt officially ended its participation in the boycott altogether, whereby Coca-Cola agreed to invest $10 million ($39 million in today’s dollars) in agriculture and factory infrastructure, insured by the U.S. government. However, in secret talks in 1975 with the U.S., Egypt had already agreed to end the boycott (thus allowing Coca-Cola …