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Articles 1 - 9 of 9
Full-Text Articles in History
Challenges And Strategies Of Mobile Advertising In India, Ratnesh Dwivedi Mr
Challenges And Strategies Of Mobile Advertising In India, Ratnesh Dwivedi Mr
Ratnesh Dwivedi
Advertising is paid communication through a medium in which the sponsor is identified and the message is controlled. Every major medium is used to deliver these messages, including: television, radio, movies, magazines, newspapers, the Internet and today’s growing mobile advertising. Advertisements can also be seen on the seats of grocery carts, on the walls of an airport walkway, on the sides of buses, heard in telephone hold messages and instore PA systems but get paid for reading SMS on our mobile phones .It is the new way of marketing strategy for reaching subscribers. Mobile advertising is the business of encouraging …
Changing Mutual Perception Of Television News Viewers And Program Makers In India- A Case Study Of Cnn-Ibn And Its Unique Initiative Of Citizen Journalism, Ratnesh Dwivedi Mr
Changing Mutual Perception Of Television News Viewers And Program Makers In India- A Case Study Of Cnn-Ibn And Its Unique Initiative Of Citizen Journalism, Ratnesh Dwivedi Mr
Ratnesh Dwivedi
The Indian television system is one of the most extensive systems in the world. Terrestrial broadcasting, which has been the sole preserve of the government, provides television coverage to over 90% of India's 900 million people. By the end of 1996 nearly 50 million households had television sets. International satellite broadcasting, introduced in 1991, has swept across the country because of the rapid proliferation of small scale cable systems. By the end of 1996, Indians could view dozens of foreign and local channels and the competition for audiences and advertising revenues was one of the hottest in the world. In …
Community Radio:History,Growth,Challenges And Current Status Of It With Special Reference To India, Ratnesh Dwivedi Mr
Community Radio:History,Growth,Challenges And Current Status Of It With Special Reference To India, Ratnesh Dwivedi Mr
Ratnesh Dwivedi
Community radio is a type of radio service that caters to the interests of a certain area, broadcasting content that is popular to a local audience but which may often be overlooked by commercial or mass-media broadcasters. Modern-day community radio stations often serve their listeners by offering a variety of content that is not necessarily provided by the larger commercial radio stations. Community radio outlets may carry news and information programming geared toward the local area, particularly immigrant or minority groups that are poorly served by other major media outlets. Philosophically two distinct approaches to community radio can be discerned, …
History Of Communication And Its Application In Multicultaral,Multilingual Social System In India Across Ages, Ratnesh Dwivedi Mr
History Of Communication And Its Application In Multicultaral,Multilingual Social System In India Across Ages, Ratnesh Dwivedi Mr
Ratnesh Dwivedi
The history of communication dates back to the earliest signs of cavemen.Communication can range from very subtle processes of exchange, to full conversations and mass communication. Human communication was revolutionized with speech perhaps 200,000 years ago, Symbols were developed about 30,000 years ago and writing about 7,000. On a much shorter scale, there have been major developments in the field of telecommunication in the past few centuries.
Athletic Voices And Academic Victories: African American Male Student-Athlete Experiences In The Pac-Ten, Keith Harrison
Athletic Voices And Academic Victories: African American Male Student-Athlete Experiences In The Pac-Ten, Keith Harrison
Dr. C. Keith Harrison
The purpose of this study was to explore participants’ academic experiences and confidence about their academic achievement. Participants (N = 27) consisted of high-achieving African American male student—athletes from four academically rigorous American universities in the Pac-Ten conference. Most of the participants competed in revenue-generating sports and were interviewed to obtain a deeper understanding of their successful academic experiences. Utilizing a phenomenological approach four major themes emerged: “I Had to Prove I’m Worthy,” “I’m a Perceived Threat to Society,” “It’s About Time Management,” and “It’s About Pride and Hard Work.” Stereotype threat and stereotype reactance are investigated in relation to …
Of The,By The,For The People; Where Do We Stand?, Savad Rahman
Of The,By The,For The People; Where Do We Stand?, Savad Rahman
savad rahman
No abstract provided.
Lechem Hara (Bad Bread), Lechem Tov (Good Bread): Survival And Sacrifice During The Holocaust, Carolyn S. Ellis
Lechem Hara (Bad Bread), Lechem Tov (Good Bread): Survival And Sacrifice During The Holocaust, Carolyn S. Ellis
Carolyn Ellis
In Judaism, human nature is understood as existing on a spectrum between yetzer hara (evil inclination) and yetzer tov (good inclination). Jews struggle to suppress the yetzer hara and exercise the yetzer tov. Based on an oral history interview and co-created by a survivor of the Holocaust and a researcher, this story focuses on bread (lechem) and hunger in a Polish ghetto. The narrative encourages reflection about good and evil and about the tangled intermingling of the generosity of self-sacrifice and the instinctive drive for survival.
Scholar-Baller: Student Athlete Socialization, Motivation, And Academic Performance In American Society, Keith Harrison
Scholar-Baller: Student Athlete Socialization, Motivation, And Academic Performance In American Society, Keith Harrison
Dr. C. Keith Harrison
No abstract provided.
A Critical Race Analysis Of The Hiring Process For Head Coaches In Ncaa College Football, Keith Harrison
A Critical Race Analysis Of The Hiring Process For Head Coaches In Ncaa College Football, Keith Harrison
Dr. C. Keith Harrison
In this article, we respond to Singer’s (2005) challenge to sport management scholars to consider race-based epistemologies in conducting certain kinds of research in the field, as we use critical race theory (CRT) as a framework to analyze the Black Coaches & Administrators (BCA) Hiring Report Card (HRC) (Harrison & Yee, 2009). The BCA HRC was created as a result of the access discrimination that has historically taken place in college sport (Brooks & Althouse, 2000; Cunningham & Sagas, 2005), which has consequently contributed to the underrepresentation of racial minorities in the head coach position in college football. The HRC …