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Isocrates's Place In Postmodern Advertising, Christopher Barkley
Isocrates's Place In Postmodern Advertising, Christopher Barkley
Electronic Theses and Dissertations
This study in communication and rhetoric seeks to ascertain constructive applications for distinct advertising practices by examining Isocrates’s work and place in postmodern advertising. The focus uses 5 principles known to Isocrates which are: 1) commonwealths of households, 2) integration of reputation, elegance, substance and style, 3) education and public discourse, 4) phronesis and praxis, and 5) truth and verisimilitude. These 5 principles can form a constructive and practical advertising approach. This study is important. It examines Isocrates through the lens of advertising and extends the research done about him by leading Isocrates scholars who have looked primarily at his …
Voices On The Horizon: A Theory Of Ludic Rhetoric, Jeff Lohr
Voices On The Horizon: A Theory Of Ludic Rhetoric, Jeff Lohr
Electronic Theses and Dissertations
Voices on the horizon: A theory of ludic rhetoric begins with the assumption that rhetoric and play offer hope for cooperation and community in a fragmented and divided world. Rhetoric and play share an intellectual trajectory in the history of ideas. The earliest use of the terms rhetor and rhetoric in the Western tradition encouraged playful cooperation. The move toward reason and science during the Enlightenment relegated rhetoric to mere techniques for persuasion and silenced alternative avenues for seeking truth. Reclaiming traditional rhetoric as a meeting place for potential negotiation and cooperation encourages constructive civic discourse. The conclusion of this …