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Mad Men Of Letters: Advertising, Masculinity, And The American Postmodern Novel, Jennifer Chancellor

Dissertations, Theses, and Capstone Projects

In this dissertation I account for the overwhelming whiteness and maleness of the American postmodern novel that has long puzzled scholars by arguing that the genre must be understood as an expression of dominant masculinity threatened, not by women or people of color, but rather changes in postwar business and consumer culture. I support this claim by examining works by some of the founding American postmodern novelists—Joseph Heller, Don DeLillo, Kurt Vonnegut, and Thomas Pynchon—through the lens of historicism and biography. As advertising and publicity professionals in the postwar period, these men were positioned to offer a “complicitous critique” of …