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Full-Text Articles in Arts and Humanities
Adda F. Howie: "America’S Outstanding Woman Farmer", Nancy Unger
Adda F. Howie: "America’S Outstanding Woman Farmer", Nancy Unger
History
In 1894, forty-two-year-old Milwaukee socialite Adda F. Howie seemed a very unlikely candidate to become one of the most famous women in America. And yet by 1925, Howie, the first woman to serve on the Wisconsin State Board of Agriculture, had long been “recognized universally as the most successful woman farmer in America.”1 Howie’s rise to fame came at a time when the widely accepted ideas about gender were divided into the “man’s world” of business, power, and money, and the “woman’s world” devoted to family and home. Yet Howie, rather than being vilified for succeeding in the male …
Gender And The Emergence Of The Soviet 'Citizen-Consumer' In Comparative Perspective, Amy E. Randall
Gender And The Emergence Of The Soviet 'Citizen-Consumer' In Comparative Perspective, Amy E. Randall
History
In the 1930s, the Stalinist regime promoted a campaign to establish “Soviet trade,” a non-capitalist system of “socialist” retailing. Policymakers also legitimized ordinary people’s desires for greater material comfort and increased consumption, and encouraged them to act as new Soviet consumers by engaging in new consumer behavior and official efforts to improve retail trade. This essay examines how the government’s mobilization of consumers helped to produce a new identity, the Soviet “citizen-consumer,” whose consumer practices facilitated the integration of consumers into the Soviet polity and the building of socialism. It also considers how this mobilization of Soviet consumers was similar …