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Articles 1 - 17 of 17
Full-Text Articles in Arts and Humanities
Are Negative Reactions To Sexist Appeals In Alcohol Advertisements A Function Of Feminism Or Gender?, Sandra C. Jones
Are Negative Reactions To Sexist Appeals In Alcohol Advertisements A Function Of Feminism Or Gender?, Sandra C. Jones
Sandra Jones
Anecdotal evidence suggests that the use of sexual appeals in alcohol advertising is increasing. It has been shown that the use of sex appeals may result in a more negative attitude towards the brand, particularly among female consumers. This study investigates the proposition that this is the effect of feminist ideology rather than, or in addition to, biological gender. The results show that female respondents have more negative attitudes towards alcohol advertisements utilizing overt (or demeaning) sexual appeals than males and more positive attitudes towards alcohol advertisements utilizing feminist (empowering) appeals than males; and that there is no consistent independent …
'Most Men Drink... Especially Like When They Play Sports' - Alcohol Advertising During Sporting Broadcasts And The Potential Impact On Child Audiences, Sandra C. Jones, Lyn Phillipson, Lance R. Barrie
'Most Men Drink... Especially Like When They Play Sports' - Alcohol Advertising During Sporting Broadcasts And The Potential Impact On Child Audiences, Sandra C. Jones, Lyn Phillipson, Lance R. Barrie
Sandra Jones
Alcohol advertising during sporting broadcasts, as well as the sponsorship of sporting events by the alcohol industry, is common practice in Australia, as in many other countries. The strength of the association between alcohol and sports prompts consideration of the potential for children who watch televised sport to be exposed to a considerable amount of alcohol advertising, and to learn to associate alcohol with sport and sporting success. This paper reviews the current alcohol advertising regulations in Australia, particularly in reference to the protection of children. It then details a pair of studies designed to examine the extent and nature …
The Use Of Female Sexuality In Australian Alcohol Advertising: Public Policy Implications Of Young Adults' Reactions To Stereotypes, Sandra C. Jones, Amanda Reid
The Use Of Female Sexuality In Australian Alcohol Advertising: Public Policy Implications Of Young Adults' Reactions To Stereotypes, Sandra C. Jones, Amanda Reid
Sandra Jones
Coinciding with the rise of raunch culture, a new female stereotype has emerged in advertising - the lusty, busty exhibitionist who exudes sexual power and confidence. Previous research has generally found that women react less positively to female sexual images in alcohol advertising than males, but different sexual stereotypes have not been explicitly examined. The present study utilizes different types of sexual appeals in three televised advertisements for alcohol brands and investigates the relationship between types of sexual imagery and attitude to the advertisement, stated reasons for (dis)liking the advertisement and purchase intention (PI) among 268 Australian university students. Surprisingly, …
Health Claims For Food Made In Australian Magazine Advertisements, P. G. Williams, Linda C. Tapsell, Sandra C. Jones, K. Mcconville
Health Claims For Food Made In Australian Magazine Advertisements, P. G. Williams, Linda C. Tapsell, Sandra C. Jones, K. Mcconville
Sandra Jones
Aim: The aim was to describe the level of health claims being used in magazine advertisements, the categories of foods carrying health claims and the types of benefits being claimed for particular foods or food ingredients. Data were compared to similar studies of food labels and internet sites to reflect the impact of rule governance of the different media and highlight implications for the current proposed changes in food standards legislation. Methods: From January to June 2005 a survey of all print advertisements for food in Australia’s 30 top-selling magazines was undertaken. The results were compared with those from a …
Parel-Sewell, Amethel (Fa 280), Manuscripts & Folklife Archives
Parel-Sewell, Amethel (Fa 280), Manuscripts & Folklife Archives
FA Finding Aids
Finding aid and full-text scan of paper (Click on “Additional Files” below) for Folklife Archives Project 280. Paper: "Genres of Children's Folklore Found in Advertisements of Three Popular Magazines..." written by Amethel Parel-Sewell for a Western Kentucky University folk studies class.
Color Psychology And Graphic Design Applications, Rose M. Rider
Color Psychology And Graphic Design Applications, Rose M. Rider
Senior Honors Theses
Color filters humanity’s perception of the world and alters people’s relationship with their surroundings. It influences human perception, preference, and psychology throughout the lifespan. Color preferences appear in infants as young as three months old, and typically change with age. Some responses to color may be innate, and some may be learned from nature or culture. Cool hues are relaxants, and are generally preferred over their more arousing warm counterparts. Color is a subtle but pervasively influential element in graphic design. It permeates graphic representations in packaging, advertising, and branding. Slight variations in color can advance or devastate design effectiveness …
Teegarden, Mike (Fa 499), Manuscripts & Folklife Archives
Teegarden, Mike (Fa 499), Manuscripts & Folklife Archives
FA Finding Aids
Finding aid only for Folklife Archives Project 499. Paper: "Folklore in the Media," by Mike Teegarden, which examines folklore elements found in advertisements from 'Sports Illustrated.' This paper was done for a folk studies class at Western Kentucky University.
Biggs, Amy (Fa 494), Manuscripts & Folklife Archives
Biggs, Amy (Fa 494), Manuscripts & Folklife Archives
FA Finding Aids
Finding aid only for Folklife Archives Project 494. Paper: "Ads in the Media," by Amy Biggs, which documents folklore elements in magazine advertisements. Produced for a folk studies class at Western Kentucky University.
Mendelsberg, Joanna (Fa 498), Manuscripts & Folklife Archives
Mendelsberg, Joanna (Fa 498), Manuscripts & Folklife Archives
FA Finding Aids
Finding aid only for Folklife Archives project 498. Paper: "Folk Speech in Advertising: Proverbs and Sayings," by Joanna Mendelsberg, which examines these folklore elements in advertisements from 'Sports Illustrated' and 'Mademoiselle' magazines. This paper was done for a folk studies class at Western Kentucky University.
Gilkison, Tamara (Fa 497), Manuscripts & Folklife Archives
Gilkison, Tamara (Fa 497), Manuscripts & Folklife Archives
FA Finding Aids
Finding aid only for Folklife Archives Project 497. Paper: "Folklore in Advertising: A Collection of Ads From Various Magazines," by Tamara Gilkison, which examines how folklore elements were used in print advertising. This paper was done for a folk studies class at Western Kentucky University.
Phillips, Noelle (Fa 496), Manuscripts & Folklife Archives
Phillips, Noelle (Fa 496), Manuscripts & Folklife Archives
FA Finding Aids
Finding aid only for Folklife Archives Project 496. Paper: "Tempting by Association: The Use of Folklore in Selling Liquor," by Noelle Phillips, which discusses folklore elements found in liquor advertisements from various magazines. This paper was done for a folk studies class at Western Kentucky University. Project does not contain supporting material.
Collin, Andrea (Fa 495), Manuscripts & Folklife Archives
Collin, Andrea (Fa 495), Manuscripts & Folklife Archives
FA Finding Aids
Finding aid only for Folklife Archives Project 495. Paper: "Folklore and Advertising in 'Time Magazine'," by Andrea Collin, which examines folklore elements in advertisements from 'Time Magazine'. This paper was done for a folk studies class at Western Kentucky University.
The Sunshine State's Golden Fruit: Florida And The Orange, 1930-1960, Scott D. Hussey
The Sunshine State's Golden Fruit: Florida And The Orange, 1930-1960, Scott D. Hussey
USF Tampa Graduate Theses and Dissertations
Neither indigenous nor exclusive to Florida, the orange has nevertheless become an international symbol for the state. This connection between product and place appears in cultural materials regarding Florida. In fact and fiction the orange has operated as metaphor and synecdoche for an Edenic Florida. This thesis analyzes how the orange came to represent a "natural" Florida through the conflation of the commercial product with the state's history by way of political and marketing puffery. A litany of citrus advertisements, tourist ephemera, and historical associations regarding the state acknowledged and expanded the connections between the orange, improved health, and Florida. …
Manufacturing Menopause: An Analysis Of The Portrayal Of Menopause And Information Content On Pharmaceutical Web Sites, Deborah H. Charbonneau
Manufacturing Menopause: An Analysis Of The Portrayal Of Menopause And Information Content On Pharmaceutical Web Sites, Deborah H. Charbonneau
Wayne State University Dissertations
Consumer-targeted prescription drug advertising serves as an interesting lens through which we can examine the portrayal of menopause in online drug advertisements. The aim of this study was to explore the portrayal of menopause on web sites sponsored by pharmaceutical companies for hormone therapies (HT). To unravel this question, a qualitative content analysis of web sites for FDA-approved hormone therapies was employed. A total number of 608 printed pages of web site content from eight web sites (N=8) were analyzed. Key findings elucidated how menopause was portrayed on the pharmaceutical web sites. First, descriptions of menopause articulated a biomedical perspective …
'Most Men Drink... Especially Like When They Play Sports' - Alcohol Advertising During Sporting Broadcasts And The Potential Impact On Child Audiences, Sandra C. Jones, Lyn Phillipson, Lance R. Barrie
'Most Men Drink... Especially Like When They Play Sports' - Alcohol Advertising During Sporting Broadcasts And The Potential Impact On Child Audiences, Sandra C. Jones, Lyn Phillipson, Lance R. Barrie
Faculty of Health and Behavioural Sciences - Papers (Archive)
Alcohol advertising during sporting broadcasts, as well as the sponsorship of sporting events by the alcohol industry, is common practice in Australia, as in many other countries. The strength of the association between alcohol and sports prompts consideration of the potential for children who watch televised sport to be exposed to a considerable amount of alcohol advertising, and to learn to associate alcohol with sport and sporting success. This paper reviews the current alcohol advertising regulations in Australia, particularly in reference to the protection of children. It then details a pair of studies designed to examine the extent and nature …
The Use Of Female Sexuality In Australian Alcohol Advertising: Public Policy Implications Of Young Adults' Reactions To Stereotypes, Sandra C. Jones, Amanda Reid
The Use Of Female Sexuality In Australian Alcohol Advertising: Public Policy Implications Of Young Adults' Reactions To Stereotypes, Sandra C. Jones, Amanda Reid
Faculty of Health and Behavioural Sciences - Papers (Archive)
Coinciding with the rise of raunch culture, a new female stereotype has emerged in advertising - the lusty, busty exhibitionist who exudes sexual power and confidence. Previous research has generally found that women react less positively to female sexual images in alcohol advertising than males, but different sexual stereotypes have not been explicitly examined. The present study utilizes different types of sexual appeals in three televised advertisements for alcohol brands and investigates the relationship between types of sexual imagery and attitude to the advertisement, stated reasons for (dis)liking the advertisement and purchase intention (PI) among 268 Australian university students. Surprisingly, …
Toddler Milk Advertising In Australia: The Infant Formula Ads We Have When We Don’T Have Infant Formula Ads, Nina J. Berry, Sandra Jones, Donald Iverson
Toddler Milk Advertising In Australia: The Infant Formula Ads We Have When We Don’T Have Infant Formula Ads, Nina J. Berry, Sandra Jones, Donald Iverson
Faculty of Health and Behavioural Sciences - Papers (Archive)
The Marketing in Australia of Infant Formula: Manufacturers’ and Importers’ Agreement (MAIF) prevents manufacturers and importers from advertising infant formula. However, toddler milks, which share brand identities with infant formula, are advertised freely; and recent research suggests consumers fail to distinguish between advertising for infant formula and for toddler milk. This study examined whether Australian parents recalled having seen advertisements for ‘formula’. Most respondents (66.8%) reported seeing an advertisement for infant formula, with those who had only seen non-retail advertising more than twice as likely to believe that they had seen such an advertisement as those who had only seen …